Showing results by author "Patrick Barwise"
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The 12 Powers of a Marketing Leader
- How to Succeed by Building Customer and Company Value
- By: Thomas Barta, Patrick Barwise
- Narrated by: John Haag
- Length: 6 hrs and 36 mins
The 12 Powers of a Marketing Leader, by former McKinsey partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or Powers - that drive marketers' business impact and career success.
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Regular price: $21.00