Showing results by author "Paco Underhill"

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    • Why We Buy, Updated and Revised Edition

    • The Science of Shopping
    • By: Paco Underhill
    • Narrated by: Mike Chamberlain
    • Length: 12 hrs
    • Unabridged
    • Overall
      4 out of 5 stars 218
    • Performance
      4 out of 5 stars 174
    • Story
      4 out of 5 stars 170

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.

    • 4 out of 5 stars
    • Relevant to retail stores, not to Ecommerce

    • By R on 09-08-17

    Regular price: $23.07

    • What Women Want

    • The Global Marketplace Turns Female Friendly
    • By: Paco Underhill
    • Narrated by: Mike Chamberlain
    • Length: 7 hrs and 19 mins
    • Unabridged
    • Overall
      4 out of 5 stars 21
    • Performance
      4 out of 5 stars 17
    • Story
      4 out of 5 stars 17

    Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

    Regular price: $20.97