Showing results by author "Mike Proulx"

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    • Social TV

    • How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
    • By: Mike Proulx, Stacey Shepatin
    • Narrated by: William Dufris
    • Length: 7 hrs and 7 mins
    • Unabridged
    • Overall
      4 out of 5 stars 8
    • Performance
      4.5 out of 5 stars 7
    • Story
      4.5 out of 5 stars 7

    The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And connected TVs blend web and television content into a unified big screen experience, bringing us back into our living rooms.

    • 5 out of 5 stars
    • Social HDTV

    • By Shawn Strong on 09-27-17
    • How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
    • By: Mike Proulx, Stacey Shepatin
    • Narrated by: William Dufris
    • Length: 7 hrs and 7 mins
    • Release date: 08-03-12
    • 4 out of 5 stars 8 ratings

    Regular price: $19.95