Showing results by author "Marty Neumeier"

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    • ZAG

    • The Number-One Strategy of High Performance Brands
    • By: Marty Neumeier
    • Narrated by: Marty Neumeier
    • Length: 1 hr and 39 mins
    • Unabridged
    • Overall
      4 out of 5 stars 152
    • Performance
      4.5 out of 5 stars 112
    • Story
      4 out of 5 stars 112

    "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. Zag follows the ultra-clear "whiteboard overview" style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough.

    • 3 out of 5 stars
    • Great Book But Wow It's Short

    • By Nick on 07-25-13
    • The Number-One Strategy of High Performance Brands
    • By: Marty Neumeier
    • Narrated by: Marty Neumeier
    • Length: 1 hr and 39 mins
    • Release date: 11-06-09
    • 4 out of 5 stars 152 ratings

    Regular price: $12.95