Showing results by author "Marty Neumeier"
All Categories1 results
- The Number-One Strategy of High Performance Brands
- By: Marty Neumeier
- Narrated by: Marty Neumeier
- Length: 1 hr and 39 mins
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. Zag follows the ultra-clear "whiteboard overview" style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough.
Great Book But Wow It's Short
- By Nick on 07-25-13
Add to Cart failed.Please try again later
Add to Wish List failed.Please try again later
Remove from wishlist failed.Please try again later
Adding to library failedPlease try again
Regular price: $12.95