Showing results by author "Mark Earls"

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    • Herd

    • How to Change Mass Behaviour by Harnessing Our True Nature
    • By: Mark Earls
    • Narrated by: Dennis Holland
    • Length: 12 hrs and 54 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 58
    • Performance
      4 out of 5 stars 40
    • Story
      3.5 out of 5 stars 40

    Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading scientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior.

    • 5 out of 5 stars
    • Herd is a winner

    • By Jonathan on 07-02-10
    • How to Change Mass Behaviour by Harnessing Our True Nature
    • By: Mark Earls
    • Narrated by: Dennis Holland
    • Length: 12 hrs and 54 mins
    • Release date: 03-26-10
    • 3.5 out of 5 stars 58 ratings

    Regular price: $24.95