Showing results by author "Marco Bertini"

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    • Pricing to Create Shared Value (Harvard Business Review)

    • By: Marco Bertini, John T. Gourville
    • Narrated by: Todd Mundt
    • Length: 23 mins
    • Unabridged
    • Overall
      4 out of 5 stars 8
    • Performance
      4.5 out of 5 stars 7
    • Story
      4 out of 5 stars 7

    Rethinking the way prices are set can expand the pie for everyone.

    • 2 out of 5 stars
    • Muy corto. Demasiado básico, esperaba mucho más.

    • By Gustavo on 08-21-17

    Regular price: $1.95

    • How to Stop Customers from Fixating on Price

    • By: Marco Bertini, Luc Wathieu
    • Narrated by: Todd Mundt
    • Length: 24 mins
    • Unabridged
    • Overall
      4 out of 5 stars 52
    • Performance
      4 out of 5 stars 35
    • Story
      4 out of 5 stars 36

    Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that – your best tool for getting people to see beyond price may be the price itself.

    Regular price: $1.95

    • How to Stop Customers from Fixating on Price

    • By: Marco Bertini, Luc Wathieu
    • Narrated by: Todd Mundt
    • Length: 23 mins
    • Unabridged
    • Overall
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Story
      5 out of 5 stars 1

    Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that – your best tool for getting people to see beyond price may be the price itself.

    This article was first published in the May 2010 issue of Harvard Business Review

    Regular price: $1.95