Showing results by author "Kit Yarrow"

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    • Decoding the New Consumer Mind

    • How and Why We Shop and Buy
    • By: Kit Yarrow
    • Narrated by: Ann Osmond
    • Length: 6 hrs and 23 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 98
    • Performance
      4.5 out of 5 stars 81
    • Story
      4.5 out of 5 stars 80

    A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

    • 5 out of 5 stars
    • Great book

    • By Greg Freeman on 06-23-14

    Regular price: $19.95