Showing results by author "Ken Gronbach"
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Ken Gronbach on the Nuances of Generational Marketing
- By: Ken Gronbach
- Narrated by: Dave Summers
- Length: 14 mins
- Original Recording
Ken Gronbach's book Common Census: The Counterintuitive Guide to Intergenerational Marketing is about the radical changes affecting U.S. business, economy and culture caused by massive population shifts from generation to generation. Ken shares his observations on how marketers can respond to these changes.
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Regular price: $0.99