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Josh Steimle

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  • Chief Marketing Officers at Work | Josh Steimle

    Chief Marketing Officers at Work

    • UNABRIDGED (13 hrs and 23 mins)
    • By Josh Steimle
    • Narrated By DJ Holte
    Overall
    (25)
    Performance
    (23)
    Story
    (22)

    This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.

    jj9068 says: "Super Insightful Book Into Mindsets of Marketers"
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