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How Ideas Spread
- Narrado por: Jonah Berger
- Duración: 5 h y 53 m
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Resumen del Editor
What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?
Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out.
Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street.
Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.
Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.
Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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In a world of distraction, overcommitment, and often overwhelming social expectations, are you craving depth, meaning, and true connection? Join Susan Cain, an international best-selling author on the power of introverts who will help you tune out all of your everyday stresses and conflicts and tune into living a Quiet Life. In seven steps, Susan will show you exactly how to lead your own Quiet Life. She’ll help you connect with the part of yourself that’s drawn to the quiet, the deep, the beautiful, and the kind.
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A great reminder to once again listen to our inner voice…
- De Amazon Customer en 01-14-24
De: Susan Cain
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Manifest Now
- De: Idil Ahmed
- Narrado por: Idil Ahmed
- Duración: 4 h y 23 m
- Versión completa
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Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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This is my first review of 2 years subscribed!
- De Rodrigo en 02-22-19
De: Idil Ahmed
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How to Train Your Mind
- Exploring the Productivity Benefits of Meditation
- De: Chris Bailey
- Narrado por: Chris Bailey
- Duración: 3 h y 18 m
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Meditation makes you more productive because it lets you earn back time. For each minute you spend meditating, you'll earn around nine minutes back, as Chris Bailey - author of The Productivity Project and Hyperfocus - will show in this candid and counter-intuitive guide to the productivity benefits of meditation.
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Started Listening By Accident
- De T.D.Willis en 01-17-21
De: Chris Bailey
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
- Versión completa
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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The Art of Extraordinary Confidence
- Your Ultimate Path to Love, Wealth, and Freedom
- De: Dr. Aziz Gazipura PsyD
- Narrado por: Dr. Aziz Gazipura
- Duración: 13 h y 20 m
- Versión completa
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Confidence is the doorway to success in all areas of life. Whether you want to excel in your career, triple your income, create an amazing relationship, or just feel happy and satisfied with who you are, self-confidence is essential. In this inspiring and liberating book, Dr. Aziz slices through each obstacle on the path towards ever-increasing confidence.
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Finally! This book really is life changing!
- De Brianne en 05-05-17
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How to Say It: Words That Make a Difference
- De: Allison Friederichs Atkison, The Great Courses
- Narrado por: Allison Friederichs Atkison
- Duración: 4 h y 44 m
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Words. We use them all the time, every day, mostly without giving them much thought at all. We take for granted that they’re here at our disposal whenever we need them. But if you’ve ever wished you could communicate more effectively, words are the place to start. It’s incumbent upon you to choose the best words to accomplish your goals, because how you choose to communicate influences—well, everything! The power of communication shapes our professional goals, our relationships, and our lives—so the words we choose to use carry a great deal of power.
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Meh. Glad I didn't pay for it.
- De Paula en 07-23-22
De: Allison Friederichs Atkison, y otros
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How to Release Anxiety
- De: Gabrielle Bernstein
- Narrado por: Gabrielle Bernstein
- Duración: 1 h y 29 m
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It’s not just you. Stress levels are at an all-time high—so much so that a recently convened panel of medical experts in the US has recommended that all adults under the age of 65 be screened for anxiety. In How to Release Anxiety, Gabby Bernstein offers simple, actionable steps for feeling better, living with more ease, and showing up for those around us. Gabby’s unusual advice: Rather than manage your anxiety, what if you befriended it? Gabby posits that what we befriend, we can ultimately be at ease with. So she invites us to get curious.
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Not my thing, but one good point
- De Scott en 10-22-22
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How to Be a 3% Man
- De: Corey Wayne
- Narrado por: Corey Wayne
- Duración: 7 h y 33 m
- Versión completa
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My book covers both the dating world and long-term relationships. You will learn how to meet and date the type of women you've always dreamed of. The best part is you can do this while remaining who you truly are inside. The book teaches you how to create sexual attraction in women and get women to chase and pursue you! It takes you step by step with easy-to-follow instructions. You will be able to meet women anytime, anyplace, and anywhere. This will give you choice with women.
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3% MAN
- De Anonymous User en 07-07-17
De: Corey Wayne
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The Gift of Fear
- Survival Signals That Protect Us from Violence
- De: Gavin de Becker
- Narrado por: Gavin de Becker
- Duración: 12 h y 50 m
- Versión completa
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These days, no one in America feels immune to violence. But now, in this extraordinary, groundbreaking book, the nation's leading expert on predicting violent behavior unlocks the puzzle of human violence and shows that, like every creature on earth, we have within us the ability to predict the harm others might do us and get out of its way. Contrary to popular myth, human violence almost always has a discernible motive and is preceded by clear warning signs.
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Decent book severely undermined by last chapter.
- De zachary en 11-01-22
De: Gavin de Becker
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 10 h y 3 m
- Versión completa
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- De Nike7 en 02-08-19
De: Mel Robbins
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Models
- Attract Women Through Honesty
- De: Mark Manson
- Narrado por: Austin Rising
- Duración: 7 h y 52 m
- Versión completa
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Models is the first book ever written on seduction as an emotional process rather than a logical one, a process of connecting with women rather than impressing them. It's the most mature and honest guide on how a man can attract women without faking behavior, without lying and without emulating others. A game-changer.
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The content is great but the reader is awful
- De Mark Speener en 06-24-14
De: Mark Manson
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Healing Through Breathing
- Four Lessons for Lasting Health and Happiness
- De: Eddie Stern
- Narrado por: Eddie Stern
- Duración: 2 h y 49 m
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Learn four simple, slow breathing techniques to calm your emotions and leave you stress-free. In addition, these forms of breathing will improve cardiovascular health and your sleep and will also reduce inflammation. Breathing expert Eddie Stern guides you through these practices and also explains exactly how and why they work. These techniques are also a boon to mindfulness and meditation. So tune in, relax, and get ready to take some deep, life-changing breaths through Eddie Stern’s excellent coaching.
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Breath is life!
- De Marie en 01-21-24
De: Eddie Stern
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Being Human: Life Lessons from the Frontiers of Science
- De: Robert Sapolsky, The Great Courses
- Narrado por: The Great Courses
- Duración: 5 h y 53 m
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Understanding our humanity - the essence of who we are - is one of the deepest mysteries and biggest challenges in modern science. Why do we have bad moods? Why are we capable of having such strange dreams? How can metaphors in our language hold such sway on our actions? As we learn more about the mechanisms of human behavior through evolutionary biology, neuroscience, anthropology, and other related fields, we're discovering just how intriguing the human species is.
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Somewhat Interesting but not Quite as Advertised
- De Adam J Duhame en 10-05-13
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Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills
- De: Steven Novella, The Great Courses
- Narrado por: Steven Novella
- Duración: 12 h y 39 m
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No skill is more important in today's world than being able to think about, understand, and act on information in an effective and responsible way. What's more, at no point in human history have we had access to so much information, with such relative ease, as we do in the 21st century. But because misinformation out there has increased as well, critical thinking is more important than ever. These 24 rewarding lectures equip you with the knowledge and techniques you need to become a savvier, sharper critical thinker in your professional and personal life.
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Same Material Different Title
- De rkeinc en 09-21-14
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No Excuses: Existentialism and the Meaning of Life
- De: Robert C. Solomon, The Great Courses
- Narrado por: Robert C. Solomon
- Duración: 12 h y 7 m
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What is life? What is my place in it? What choices do these questions obligate me to make? More than a half-century after it burst upon the intellectual scene - with roots that extend to the mid-19th century - Existentialism's quest to answer these most fundamental questions of individual responsibility, morality, and personal freedom, life has continued to exert a profound attraction.
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Good for even a non-existentialist
- De Gary en 07-24-15
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Roots of Human Behavior
- De: Barbara J. King, The Great Courses
- Narrado por: Barbara J. King
- Duración: 6 h y 7 m
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While human history is usually studied from the perspective of a few hundred years, anthropologists consider deeper causes for the ways we act. Now, in these 12 engrossing lectures, you'll join an expert anthropologist as she opens an enormous window of understanding for you into the thrilling legacy left by our primate past. In these lectures, you'll investigate a wealth of intriguing, provocative questions about our past and our relationship to primates.
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Feminist Pseudoscience
- De JR en 07-29-18
De: Barbara J. King, y otros
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Thinking Like an Economist: A Guide to Rational Decision Making
- De: Randall Bartlett, The Great Courses
- Narrado por: Randall Bartlett
- Duración: 6 h y 11 m
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Economic forces are everywhere around you. But that doesn't mean you need to passively accept whatever outcome those forces might press upon you. Instead, with these 12 fast-moving and crystal clear lectures, you can learn how to use a small handful of basic nuts-and-bolts principles to turn those same forces to your own advantage.
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Great for beginners, nothing you for an economist
- De V. Taras en 07-08-15
De: Randall Bartlett, y otros
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The Passions: Philosophy and the Intelligence of Emotions
- De: Robert C. Solomon, The Great Courses
- Narrado por: Robert C. Solomon
- Duración: 12 h y 37 m
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Conventional wisdom suggests there is a sharp distinction between emotion and reason. Emotions are seen as inferior, disruptive, primitive, and even bestial forces. These 24 remarkable lectures suggest otherwise-that emotions have intelligence and provide personal strategies that are vitally important to our everyday lives of perceiving, evaluating, appraising, understanding, and acting in the world.
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Feel good and be good
- De Gary en 11-24-18
De: Robert C. Solomon, y otros
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Being Human: Life Lessons from the Frontiers of Science
- De: Robert Sapolsky, The Great Courses
- Narrado por: The Great Courses
- Duración: 5 h y 53 m
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General
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Understanding our humanity - the essence of who we are - is one of the deepest mysteries and biggest challenges in modern science. Why do we have bad moods? Why are we capable of having such strange dreams? How can metaphors in our language hold such sway on our actions? As we learn more about the mechanisms of human behavior through evolutionary biology, neuroscience, anthropology, and other related fields, we're discovering just how intriguing the human species is.
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Somewhat Interesting but not Quite as Advertised
- De Adam J Duhame en 10-05-13
De: Robert Sapolsky, y otros
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Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills
- De: Steven Novella, The Great Courses
- Narrado por: Steven Novella
- Duración: 12 h y 39 m
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General
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Narración:
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Historia
No skill is more important in today's world than being able to think about, understand, and act on information in an effective and responsible way. What's more, at no point in human history have we had access to so much information, with such relative ease, as we do in the 21st century. But because misinformation out there has increased as well, critical thinking is more important than ever. These 24 rewarding lectures equip you with the knowledge and techniques you need to become a savvier, sharper critical thinker in your professional and personal life.
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Same Material Different Title
- De rkeinc en 09-21-14
De: Steven Novella, y otros
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No Excuses: Existentialism and the Meaning of Life
- De: Robert C. Solomon, The Great Courses
- Narrado por: Robert C. Solomon
- Duración: 12 h y 7 m
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What is life? What is my place in it? What choices do these questions obligate me to make? More than a half-century after it burst upon the intellectual scene - with roots that extend to the mid-19th century - Existentialism's quest to answer these most fundamental questions of individual responsibility, morality, and personal freedom, life has continued to exert a profound attraction.
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Good for even a non-existentialist
- De Gary en 07-24-15
De: Robert C. Solomon, y otros
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Roots of Human Behavior
- De: Barbara J. King, The Great Courses
- Narrado por: Barbara J. King
- Duración: 6 h y 7 m
- Grabación Original
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General
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Narración:
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Historia
While human history is usually studied from the perspective of a few hundred years, anthropologists consider deeper causes for the ways we act. Now, in these 12 engrossing lectures, you'll join an expert anthropologist as she opens an enormous window of understanding for you into the thrilling legacy left by our primate past. In these lectures, you'll investigate a wealth of intriguing, provocative questions about our past and our relationship to primates.
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Feminist Pseudoscience
- De JR en 07-29-18
De: Barbara J. King, y otros
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Thinking Like an Economist: A Guide to Rational Decision Making
- De: Randall Bartlett, The Great Courses
- Narrado por: Randall Bartlett
- Duración: 6 h y 11 m
- Grabación Original
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General
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Narración:
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Historia
Economic forces are everywhere around you. But that doesn't mean you need to passively accept whatever outcome those forces might press upon you. Instead, with these 12 fast-moving and crystal clear lectures, you can learn how to use a small handful of basic nuts-and-bolts principles to turn those same forces to your own advantage.
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Great for beginners, nothing you for an economist
- De V. Taras en 07-08-15
De: Randall Bartlett, y otros
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The Passions: Philosophy and the Intelligence of Emotions
- De: Robert C. Solomon, The Great Courses
- Narrado por: Robert C. Solomon
- Duración: 12 h y 37 m
- Grabación Original
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General
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Historia
Conventional wisdom suggests there is a sharp distinction between emotion and reason. Emotions are seen as inferior, disruptive, primitive, and even bestial forces. These 24 remarkable lectures suggest otherwise-that emotions have intelligence and provide personal strategies that are vitally important to our everyday lives of perceiving, evaluating, appraising, understanding, and acting in the world.
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Feel good and be good
- De Gary en 11-24-18
De: Robert C. Solomon, y otros
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Food: A Cultural Culinary History
- De: Ken Albala, The Great Courses
- Narrado por: Ken Albala
- Duración: 18 h y 22 m
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Eating is an indispensable human activity. As a result, whether we realize it or not, the drive to obtain food has been a major catalyst across all of history, from prehistoric times to the present. Epicure Jean-Anthelme Brillat-Savarin said it best: "Gastronomy governs the whole life of man."
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One of my top 3 favorite courses!
- De Jessica en 12-28-13
De: Ken Albala, y otros
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Understanding the Mysteries of Human Behavior
- De: Mark Leary, The Great Courses
- Narrado por: Mark Leary
- Duración: 12 h y 11 m
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Every day of your life is spent surrounded by mysteries that involve what appear to be rather ordinary human behaviors. What makes you happy? Where did your personality come from? Why do you have trouble controlling certain behaviors? Why do you behave differently as an adult than you did as an adolescent?Since the start of recorded history, and probably even before, people have been interested in answering questions about why we behave the way we do.
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I wanted to like this course
- De Diane Tincher en 08-06-18
De: Mark Leary, y otros
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The Iliad of Homer
- De: Elizabeth Vandiver, The Great Courses
- Narrado por: Elizabeth Vandiver
- Duración: 6 h y 4 m
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Historia
For thousands of years, Homer's ancient epic poem the
Iliad has enchanted readers from around the world. When you join Professor Vandiver for this lecture series on the Iliad, you'll come to understand what has enthralled and gripped so many people. Her compelling 12-lecture look at this literary masterpiece -whether it's the work of many authors or the "vision" of a single blind poet - makes it vividly clear why, after almost 3,000 years, the
Iliad remains not only among the greatest adventure stories ever told but also one of the most compelling meditations on the human condition ever written.
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Vandiver never disappoints
- De Machteacher en 07-23-13
De: Elizabeth Vandiver, y otros
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The Great Ideas of Philosophy, 2nd Edition
- De: Daniel N. Robinson, The Great Courses
- Narrado por: Daniel N. Robinson
- Duración: 30 h y 11 m
- Grabación Original
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Historia
Grasp the important ideas that have served as the backbone of philosophy across the ages with this extraordinary 60-lecture series. This is your opportunity to explore the enormous range of philosophical perspectives and ponder the most important and enduring of human questions-without spending your life poring over dense philosophical texts.
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A Hard Review to Write
- De Ark1836 en 11-20-15
De: Daniel N. Robinson, y otros
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Understanding the Brain
- De: Jeanette Norden, The Great Courses
- Narrado por: Jeanette Norden
- Duración: 18 h y 28 m
- Grabación Original
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Historia
Considering everything the brain does, how can it possibly be the source of our personalities, dreams, thoughts, sensations, utterances, and movements? Understanding the Brain, a 36-lecture course by award-winning Professor Jeanette Norden of Vanderbilt University, takes you inside this astonishingly complex organ and shows you how it works. With its combination of neurology, biology, and psychology, this course helps you understand how we perceive the world through our senses, how we move, how we learn and remember, and how emotions affect our thoughts and actions.
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This is essentially a scam
- De George H. en 05-23-19
De: Jeanette Norden, y otros
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The Life and Writings of C. S. Lewis
- De: Louis Markos, The Great Courses
- Narrado por: Louis Markos
- Duración: 6 h y 5 m
- Grabación Original
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Historia
What can we still learn from C.S. Lewis? Find out in these 12 insightful lectures that cover the author's spiritual autobiography, novels, and his scholarly writings that reflect on pain and grief, love and friendship, prophecy and miracles, and education and mythology.
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Basically a collection of sermons
- De Richard en 11-20-13
De: Louis Markos, y otros
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Writing Creative Nonfiction
- De: Tilar J J. Mazzeo, The Great Courses
- Narrado por: Tilar J J. Mazzeo
- Duración: 12 h y 16 m
- Grabación Original
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Historia
Bringing together the imaginative strategies of fiction storytelling and new ways of narrating true, real-life events, creative nonfiction is the fastest-growing part of the creative writing world. It's a cutting-edge genre that's reshaping how we write (and read) everything from biographies and memoirs to blogs and public speaking scripts to personal essays and magazine articles.
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Not what I expected but useful
- De Nancy en 04-14-14
De: Tilar J J. Mazzeo, y otros
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Unlocking the Hidden History of DNA
- De: Sam Kean, The Great Courses
- Narrado por: Professor Sam Kean
- Duración: 6 h y 19 m
- Grabación Original
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Locked inside the DNA of every species that ever lived are endless stories - about origins, ancestors, fate, and much more. Until recently, these secrets were completely inaccessible. But with the help of new technologies, scientists are now reading the hidden history of DNA, making remarkable discoveries about ourselves and our fellow species. Your gateway to this treasure trove of information is Unlocking the Hidden History of DNA, 12 informative and accessible lectures delivered by New York Times best-selling author Sam Kean.
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Great course
- De MyGrnEyesF en 04-29-21
De: Sam Kean, y otros
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The Dead Sea Scrolls
- De: Gary A. Rendsburg, The Great Courses
- Narrado por: Gary A. Rendsburg
- Duración: 12 h y 21 m
- Grabación Original
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Whether complete or only fragmentary, the 930 extant Dead Sea Scrolls irrevocably altered how we look at and understand the foundations of faith and religious practice. Now you can get a comprehensive introduction to this unique series of archaeological documents, and to scholars' evolving understanding of their authorship and significance, with these 24 lectures. Learn what the scrolls are, what they contain, and how the insights they offered into religious and ancient history came into focus.
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A comprehensive overview of the Qumran Scrolls
- De Jacobus en 09-25-13
De: Gary A. Rendsburg, y otros
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How to Educate a Citizen
- The Power of Shared Knowledge to Unify a Nation
- De: E. D. Hirsch
- Narrado por: Rob Shapiro
- Duración: 5 h y 31 m
- Versión completa
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In How to Educate a Citizen, E.D. Hirsch continues the conversation he began 30 years ago with his classic best seller Cultural Literacy, urging America’s public schools, particularly at the elementary level, to educate our children more effectively to help heal and preserve the nation. Since the 1960s, our schools have been relying on “child-centered learning”. History, geography, science, civics, and other essential knowledge have been dumbed down by vacuous learning “techniques” and “values-based” curricula.
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Must read
- De Redsatyr en 11-18-20
De: E. D. Hirsch
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The Story of Human Language
- De: John McWhorter, The Great Courses
- Narrado por: John McWhorter
- Duración: 18 h y 15 m
- Grabación Original
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Historia
Language defines us as a species, placing humans head and shoulders above even the most proficient animal communicators. But it also beguiles us with its endless mysteries, allowing us to ponder why different languages emerged, why there isn't simply a single language, how languages change over time and whether that's good or bad, and how languages die out and become extinct.
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You'll Never Look at Languages the Same Way Again
- De SAMA en 03-11-14
De: John McWhorter, y otros
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The Foundations of Western Civilization
- De: Thomas F. X. Noble, The Great Courses
- Narrado por: Thomas F. X. Noble
- Duración: 24 h y 51 m
- Grabación Original
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Historia
What is Western Civilization? According to Professor Noble, it is "much more than human and political geography," encompassing myriad forms of political and institutional structures - from monarchies to participatory republics - and its own traditions of political discourse. It involves choices about who gets to participate in any given society and the ways in which societies have resolved the tension between individual self-interest and the common good.
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Not Engaging or Very Interesting
- De Tommy D'Angelo en 03-05-17
De: Thomas F. X. Noble, y otros
Lo que los oyentes dicen sobre How Ideas Spread
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Christian
- 10-17-16
great summary notes to compliment audible
the course was quite similar to the previous book the heath Brothers put out previously but I believe this was Superior because the great notes that came with it 4 later review.
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- teak421
- 09-18-15
More Verbose than Tolkien
Oh my goodness... At least three times I was screaming in the car because the prof was WAY to verbose with his examples. Why does this... Why does this do that? I mean, goodness. Its like he had to find filler to make his quota of 6.5 hours.
Got a few good nuggets, but beware, if you have little patience like I do, you will scream in the car...."Alright, we get it!!"
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- Daniel
- 05-11-18
Incredibly well presented...
This course was chalk full of great information and ideas, many of which I will recall and use in my future endeavors. However, as good as the material was, the presentation and flow that Professor Jonah Berger was able to teach with was amazing. I’ve struggled at times to listen to and capture information from other Great Courses. This course was easy to listen to and follow and therefore, I feel I took more out of it than usual.
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- Amazon Customer
- 04-22-21
Introductory, but still useful.
I hoping for a little something more in depth, but it's a good start. The narrator tends to spend more time than is comfortable on rhetorical questions.
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- Bruno
- 10-13-16
It is a book about marketing.
I was expecting a more in-depth book about the creation and dissemination of big ideas, such as political views and the rise and fall of ways of thinking. Instead I got a book about marketing. that said, it is a very good book about marketing.
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- Vera Stein
- 05-01-16
Narrator was soooo repetittive!
I thought I would really like this book, but the narrator was annoying and spoke in a sing-songy manner. Very elementary in concept and delivery.
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esto le resultó útil a 4 personas
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Campfire Talk or Facebook Chat: Technology changes, but underlying human psychology stays the same.
Viral Tweets, +followersNOT=+influence, using social media listening for market research, STEPPS six criteria for contagious communications, powerful insights.
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- Amazon Customer
- 11-18-16
Fantastic course on Big Ideas and Marketing
the professor does an excellent job of highlighting marketing concepts and ways to apply them only wish the course was longer and had more applied use cases
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- shenia
- 03-06-21
broad strokes
Author used very broad strokes to describe work. I was hoping for some clarity on this subject. He basically confirmed it is all a Crap shoot... all about odds. secret is too find a way to insinuate your product into everyday conversation and keep people talking about it, in a nut shell
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- R. Wright
- 08-03-17
Should be titled "Intro to Marketing"
It wasn't really about ideas spreading in general, it was all from the angle of products and selling, and very little time was spent on internet/social media aspects of the topic.
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