Showing results by author "Jeff Jochum"
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Uniqueing Your Brand
- The Secret Chemistry Behind Why Some Companies Are Loved and How to Create Your Own Fiercely Loyal Customers and Highly Profitable Business
- By: Jeff Jochum
- Narrated by: Jeff Jochum
- Length: 3 hrs and 24 mins
Did you know that there's magic behind the most truly loved brands today - like Apple and Zappos and Lululemon and Lady Gaga - and it's the result of a secret chemistry? They used this chemistry to create a love potion that people "drank" and then shared with everyone else. Quietly passed from one CEO to another for decades, the secret knowledge of this science and how to use it has been a fiercely-protected competitive advantage of the world's most successful businesses.
excellent new framework. great metaphors.
- By Christian on 05-30-17
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Regular price: $14.95