Showing results by author "James P. Hackett"
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Preparing the Perfect Product Launch (Harvard Business Review)
- By: James P. Hackett
- Narrated by: Todd Mundt
- Length: 22 mins
Shortly after Jim Hackett became CEO of Steelcase in 1994, the office-furniture manufacturer introduced two products. The Leap chair was a great success. But the Pathways office cubicle system ran into trouble from the start, plagued by R&D disputes, distribution misunderstandings, and product recalls. In this first-person account, Hackett explains how a company could fail as well as succeed.
not the best, but worth a listen
- By Christopher on 06-15-07
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Regular price: $1.95