Showing results by author "James P. Hackett"

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    • Preparing the Perfect Product Launch (Harvard Business Review)

    • By: James P. Hackett
    • Narrated by: Todd Mundt
    • Length: 22 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 11
    • Performance
      4 out of 5 stars 6
    • Story
      4 out of 5 stars 6

    Shortly after Jim Hackett became CEO of Steelcase in 1994, the office-furniture manufacturer introduced two products. The Leap chair was a great success. But the Pathways office cubicle system ran into trouble from the start, plagued by R&D disputes, distribution misunderstandings, and product recalls. In this first-person account, Hackett explains how a company could fail as well as succeed.

    • 2 out of 5 stars
    • not the best, but worth a listen

    • By Christopher on 06-15-07

    Regular price: $1.95