Showing results by author "James A. Narus"
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Tiebreaker Selling (Harvard Business Review)
- By: James C. Anderson, James A. Narus, Marc Wouters
- Narrated by: Todd Mundt
- Length: 21 mins
James C. Anderson, a professor of marketing and wholesale distribution at Northwestern University’s Kellogg School of Management, James A. Narus, a professor of business marketing Wake Forest University, and Marc Wouters, a professor of management accounting at Karlsruhe Institute of Technology and the University of Amsterdam, report on how nonstrategic suppliers can help customers solve important problems.
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