Showing results by author "Harry Beckwith" in All Categories
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You, Inc.
- The Art of Selling Yourself
- By: Harry Beckwith, Christine Clifford Beckwith
- Narrated by: Martin Ruben, Lisa DeSimone
- Length: 5 hrs and 37 mins
- Unabridged
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Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you.
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Inane and self indulgent
- By Paul on 02-05-09
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You, Inc.
- The Art of Selling Yourself
- Narrated by: Martin Ruben, Lisa DeSimone
- Length: 5 hrs and 37 mins
- Release date: 02-07-07
- Language: English
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Selling the Invisible
- A Field Guide to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
- Abridged
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A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.
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Waste of time & money
- By Igor on 10-23-08
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Selling the Invisible
- A Field Guide to Modern Marketing
- Narrated by: Jeffrey Jones
- Length: 1 hr and 36 mins
- Release date: 06-27-08
- Language: English
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What Clients Love
- A Field Guide to Growing Your Business
- By: Harry Beckwith
- Narrated by: Harry Beckwith
- Length: 3 hrs and 29 mins
- Abridged
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Harry Beckwith, author of the marketing classics Selling the Invisible and The Invisible Touch, applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
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Well done Harry
- By Steve on 03-05-03
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What Clients Love
- A Field Guide to Growing Your Business
- Narrated by: Harry Beckwith
- Length: 3 hrs and 29 mins
- Release date: 01-10-03
- Language: English
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Unthinking
- The Surprising Forces Behind What We Buy
- By: Harry Beckwith
- Narrated by: L. J. Ganser
- Length: 6 hrs and 48 mins
- Unabridged
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To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
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Unthinking
- The Surprising Forces Behind What We Buy
- Narrated by: L. J. Ganser
- Length: 6 hrs and 48 mins
- Release date: 01-26-11
- Language: English
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The Invisible Promise
- A Field Guide to Marketing in an Upside-Down World
- By: Harry Beckwith
- Narrated by: Malcolm Hillgartner
- Length: 7 hrs and 18 mins
- Unabridged
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In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.
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The Invisible Promise
- A Field Guide to Marketing in an Upside-Down World
- Narrated by: Malcolm Hillgartner
- Length: 7 hrs and 18 mins
- Release date: 10-18-22
- Language: English
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The Invisible Touch
- The Four Keys to Modern Marketing
- By: Harry Beckwith
- Narrated by: Jim Ward
- Length: 2 hrs and 47 mins
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Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible-
The Invisible Touch
- The Four Keys to Modern Marketing
- Narrated by: Jim Ward
- Length: 2 hrs and 47 mins
- Release date: 03-09-00
- Language: English
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The Invisible Touch
- The Four Keys to Modern Marketing
- By: Harry Beckwith
- Narrated by: George Wilson
- Length: 5 hrs and 39 mins
- Unabridged
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In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients.
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the invisible touch feedback
- By ep tx ucla bruin on 01-09-18
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The Invisible Touch
- The Four Keys to Modern Marketing
- Narrated by: George Wilson
- Length: 5 hrs and 39 mins
- Release date: 08-12-14
- Language: English
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