Showing results by author "Harry Beckwith"

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    • Selling the Invisible

    • A Field Guide to Modern Marketing
    • By: Harry Beckwith
    • Narrated by: Jeffrey Jones
    • Length: 1 hr and 37 mins
    • Abridged
    • Overall
      4 out of 5 stars 305
    • Performance
      4.5 out of 5 stars 242
    • Story
      4 out of 5 stars 237

    A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.

    • 3 out of 5 stars
    • Basic information, good but not worth much money

    • By Mach on 06-24-15

    Regular price: $11.39

    • You, Inc.

    • The Art of Selling Yourself
    • By: Harry Beckwith, Christine Clifford Beckwith
    • Narrated by: Martin Ruben, Lisa DeSimone
    • Length: 5 hrs and 37 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 143
    • Performance
      4 out of 5 stars 74
    • Story
      3.5 out of 5 stars 73

    Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you.

    • 4 out of 5 stars
    • worthy

    • By Rudy F. Ochoa on 06-26-07

    Regular price: $18.87

    • Unthinking

    • The Surprising Forces Behind What We Buy
    • By: Harry Beckwith
    • Narrated by: L. J. Ganser
    • Length: 6 hrs and 48 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 47
    • Performance
      4 out of 5 stars 26
    • Story
      4 out of 5 stars 27

    To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

    Regular price: $17.09

    • What Clients Love

    • A Field Guide to Growing Your Business
    • By: Harry Beckwith
    • Narrated by: Harry Beckwith
    • Length: 3 hrs and 31 mins
    • Abridged
    • Overall
      4 out of 5 stars 70
    • Performance
      4 out of 5 stars 13
    • Story
      4.5 out of 5 stars 15

    Harry Beckwith, author of the marketing classics Selling the Invisible and The Invisible Touch, applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.

    • 3 out of 5 stars
    • Good book, but man, the VOICE!

    • By Don McGowan on 06-08-04

    Regular price: $17.09

    • The Invisible Touch

    • The Four Keys to Modern Marketing
    • By: Harry Beckwith
    • Narrated by: Jim Ward
    • Length: 2 hrs and 47 mins
    • Abridged
    • Overall
      4 out of 5 stars 51
    • Performance
      4 out of 5 stars 8
    • Story
      4 out of 5 stars 9

    Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
    Also available: Selling the Invisible

    Regular price: $17.09

    • The Invisible Touch

    • The Four Keys to Modern Marketing
    • By: Harry Beckwith
    • Narrated by: George Wilson
    • Length: 5 hrs and 39 mins
    • Unabridged
    • Overall
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Story
      5 out of 5 stars 1

    In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients.

    • 5 out of 5 stars
    • the invisible touch feedback

    • By ep tx ucla bruin on 01-09-18

    Regular price: $20.99