The Invisible Promise
A Field Guide to Marketing in an Upside-Down World
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The Invisible Promise
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Narrado por:
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Malcolm Hillgartner
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De:
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Harry Beckwith
Acerca de esta escucha
Only 26 percent of Americans believe that advertisers "practice integrity."
It's hard to blame them for thinking this way. Thanks largely to the reduced cost of promoting a business online, our lives are flooded with totally unregulated online advertisements and professional-looking but misleading websites.
Meanwhile, business owners and marketers must sift through the glut of promises that these digital tools will transform their business. As a result, it is easy to be duped, to fail, and then wonder if digital marketing—and indeed any marketing—might work at all.
In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.
©2022 Harry Beckwith (P)2022 Ascent AudioLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre The Invisible Promise
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Tina
- 03-15-25
Incredible book and amazing narrator
I’ve definitely picked up a lot of excellent ideas for my teaching business as well as gained clarity on a few things. Highly recommend.
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