Showing results by author "Gabe Zichermann"

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    • Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

    • By: Gabe Zichermann, Joselin Linder
    • Narrated by: Tom Dheere
    • Length: 5 hrs and 21 mins
    • Unabridged
    • Overall
      4 out of 5 stars 27
    • Performance
      4 out of 5 stars 22
    • Story
      4 out of 5 stars 22

    Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics.

    • 4 out of 5 stars
    • Great stuff, but read to fast!

    • By Chris on 02-06-12

    Regular price: $19.95