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Fred E. Basten

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  • Max Factor: The Man Who Changed the Faces of the World | Fred E. Basten

    Max Factor: The Man Who Changed the Faces of the World

    • UNABRIDGED (4 hrs and 51 mins)
    • By Fred E. Basten
    • Narrated By Samantha Worthen
    • Whispersync for Voice-ready

    Nice women never wore makeup. Even the word was taboo in polite society—until Max Factor entered the scene. Born in Poland in 1877, Factor worked as a beautician for the Russian royal family, the Romanovs. In 1904, he fled to America, where he opened a cosmetics store in Los Angeles. Creating makeup originally for silent films, then the talkies, and, ultimately, color motion pictures, Factor designed looks for Katharine Hepburn, Rita Hayworth, Bette Davis, and countless other beauties of the day. Soon women everywhere wanted to look like their favorite glamorous stars, and Factor was there to help, bringing his innovative cosmetics to the general public.

    Elizabeth Rutherford says: "Interesting, yet forgettable in all the good ways"
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