Showing results by author "F. Marco-Serrano"

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    • Making Sense of Social Media ROI

    • A Short Guide Focused on Sales, Marketing, and Strategy
    • By: F. Marco-Serrano
    • Narrated by: Paul Douglass
    • Length: 1 hr and 43 mins
    • Unabridged
    • Overall
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Story
      5 out of 5 stars 1

    Social media ROI is one of the most discussed topics among social media professionals nowadays. Regretfully there is a lot of misunderstanding about the concept. For that reason - departing from the strategies of other organizations - I decided to let you know the basics of social media ROI, how it links to marketing and communication, and, most importantly, the financial outcomes.

    Regular price: $6.95