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Edwin L. Battistella

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  • Sorry about That: The Language of Public Apology | Edwin L. Battistella

    Sorry about That: The Language of Public Apology

    • UNABRIDGED (8 hrs and 57 mins)
    • By Edwin L. Battistella
    • Narrated By Jonathan Yen
    • Whispersync for Voice-ready

    People do bad things. They misspeak, mislead, and misbehave. They lie, cheat, steal, and kill. Often, afterward, they apologize. But what makes a successful apology? Why does Joe Biden's 2007 apology for referring to Barack Obama as "articulate and bright" succeed, whereas Mel Gibson's 2006 apology for his anti-Semitic tirade fails? Naturally, the effectiveness of an apology depends on the language used, as well as the conditions under which we offer our regrets.

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