Showing results by author "Donna Heckler"

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    • FT Press Delivers

    • Powerful Social Media, Branding, PR Practices
    • By: Phil Baker, Deirdre D. Breakenridge, Robert Brunner, and others
    • Narrated by: Jennifer Van Dyck
    • Length: 3 hrs and 32 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 4
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    How can you develop plans for marketing that really work? Let the expert authors from FT Press, including Brian Solis and Robert Brunner, present lessons for marketing success.

    Regular price: $19.95

    • Delivering the Promise of Your Brand

    • By: Donna Heckler, Brian D. Till
    • Narrated by: Jennifer Van Dyck
    • Length: 11 mins
    • Unabridged
    • Overall
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    Build a brand that everyone in the organization owns, lives, loves-and shines through in every customer interaction.A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don't assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.

    Regular price: $2.95