Showing results by author "David Hessekiel"

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    • Good Works!

    • Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
    • By: Philip Kotler, David Hessekiel, Nancy Lee
    • Narrated by: Christine Marshall
    • Length: 7 hrs and 42 mins
    • Unabridged
    • Overall
      3 out of 5 stars 5
    • Performance
      3 out of 5 stars 3
    • Story
      3.5 out of 5 stars 3

    Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.

    Regular price: $19.95