Showing results by author "David Hessekiel"
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- Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
- By: Philip Kotler, David Hessekiel, Nancy Lee
- Narrated by: Christine Marshall
- Length: 7 hrs and 42 mins
Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.
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Regular price: $19.95