Showing results by author "Darren Rovell"
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First in Thirst
- How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
- By: Darren Rovell
- Narrated by: Dick Terhune
- Length: 6 hrs and 11 mins
Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and Burger King? Then of course, there were the Sports Drink Wars. If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Here's how.
Prerequisite for Marketing
- By Tim on 06-30-12
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Regular price: $19.95