Showing results by author "Darren McColl"
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- Stop Creating Ads, Start Creating Worlds
- By: Gaston Legorburu, Darren McColl
- Narrated by: Tim Andres Pabon
- Length: 5 hrs and 46 mins
Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.
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Regular price: $19.59