Showing results by author "Bruce Philp"
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The Orange Code
- How ING Direct Succeeded by Being a Rebel With a Cause
- By: Arkadi Kuhlmann, Bruce Philp
- Narrated by: Bill Weideman, Jim Bond
- Length: 10 hrs and 33 mins
From the mid-90s to the present, ING Direct grew from a mere concept to an ocean-spanning global enterprise, now managing over $75 billion in assets and with over 7 million customers, earning unprecedented levels of consumer trust and affinity. The Orange Code is a story about conventional wisdom, and how to win by ignoring it completely.
- By S. Welthe on 02-21-09
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Regular price: $24.49