Showing results by author "Bruce Philp"

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    • The Orange Code

    • How ING Direct Succeeded by Being a Rebel With a Cause
    • By: Arkadi Kuhlmann, Bruce Philp
    • Narrated by: Bill Weideman, Jim Bond
    • Length: 10 hrs and 33 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 19
    • Performance
      4 out of 5 stars 7
    • Story
      4 out of 5 stars 7

    From the mid-90s to the present, ING Direct grew from a mere concept to an ocean-spanning global enterprise, now managing over $75 billion in assets and with over 7 million customers, earning unprecedented levels of consumer trust and affinity. The Orange Code is a story about conventional wisdom, and how to win by ignoring it completely.

    • 1 out of 5 stars
    • Too wordy

    • By S. Welthe on 02-21-09

    Regular price: $29.99