Showing results by author "Brad VanAuken"
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- A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position
- By: Brad VanAuken
- Narrated by: Eric Synnestvedt
- Length: 10 hrs and 49 mins
Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.
Rich and full of practical info
- By Emad Al-Farwan on 03-03-15
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Regular price: $20.99