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Bartow J. Elmore

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  • Citizen Coke: The Making of Coca-Cola Capitalism | Bartow J. Elmore

    Citizen Coke: The Making of Coca-Cola Capitalism

    • UNABRIDGED (11 hrs and 22 mins)
    • By Bartow J. Elmore
    • Narrated By William Hughes
    • Whispersync for Voice-ready

    Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs.

    Nicole Broome says: "This book is fascinating and important"
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