Showing results by author "Ashton Kutcher (foreword)"

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    • Engage!

    • The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
    • By: Brian Solis, Ashton Kutcher (foreword)
    • Narrated by: Tom Zingarelli
    • Length: 12 hrs and 50 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 51
    • Performance
      3.5 out of 5 stars 23
    • Story
      3.5 out of 5 stars 22

    Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages. However, use of the tools does not guarantee that people will listen.

    • 5 out of 5 stars
    • Great book, and Tom Zingarelli is a great narrator

    • By Carol on 11-07-10

    Regular price: $24.95