Showing results by author "Anne Bahr Thompson"

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    • Do Good

    • Embracing Brand Citizenship to Fuel Both Purpose and Profit
    • By: Anne Bahr Thompson
    • Narrated by: Marguerite Gavin
    • Length: 9 hrs and 36 mins
    • Unabridged
    • Overall
      4 out of 5 stars 2
    • Performance
      4.5 out of 5 stars 2
    • Story
      4 out of 5 stars 2

    Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600-million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship.

    Regular price: $20.99

    • Anne Bahr Thompson on Brand Citizenship

    • By: Anne Bahr Thompson
    • Narrated by: Dave Summers
    • Length: 21 mins
    • Original Recording
    • Overall
      0 out of 5 stars 0
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    Customers these days look to brands to solve their own personal problems and also work towards solving wider global concerns: they want the paper towels that will clean up messes in the kitchen and also made sustainably so they don't destroy the environment. Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit, is here to talk about aligning your purpose and your brand to win more customers but also to improve the world. 

    Regular price: $0.99