Showing results by author "Andy Sernovitz"

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    • Word of Mouth Marketing: How Smart Companies Get People Talking

    • By: Andy Sernovitz
    • Narrated by: Dave Mallow
    • Length: 5 hrs and 36 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 44
    • Performance
      4 out of 5 stars 41
    • Story
      3.5 out of 5 stars 41

    Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.

    • 3 out of 5 stars
    • Nothing you don't already know

    • By Jonny on 11-05-12

    Regular price: $19.95

    • Andy Sernovitz on Successful Word of Mouth Marketing

    • By: Andy Sernovitz
    • Narrated by: Dave Summers
    • Length: 15 mins
    • Original Recording
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership.

    Regular price: $0.99