Showing results by author "Andrea Coville"
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- The Power to Change Minds and Behavior and Stay Ahead of the Competition
- By: Andrea Coville, Paul B. Brown
- Narrated by: Karen Saltus
- Length: 3 hrs and 15 mins
Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.
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Regular price: $17.49