Showing results by author "Alan Trefler"

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    • Build for Change

    • Revolutionizing Customer Engagement through Continuous Digital Innovation
    • By: Alan Trefler
    • Narrated by: Don Sobczak
    • Length: 5 hrs and 58 mins
    • Unabridged
    • Overall
      5 out of 5 stars 9
    • Performance
      5 out of 5 stars 8
    • Story
      4.5 out of 5 stars 8

    In Build for Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer-relationship management on its head.

    • Revolutionizing Customer Engagement through Continuous Digital Innovation
    • By: Alan Trefler
    • Narrated by: Don Sobczak
    • Length: 5 hrs and 58 mins
    • Release date: 01-26-15
    • 5 out of 5 stars 9 ratings

    Regular price: $19.95

    • Alan Trefler on Keeping an Eye on Consumers

    • By: Alan Trefler
    • Narrated by: Dave Summers
    • Length: 15 mins
    • Original Recording
    • Overall
      3 out of 5 stars 1
    • Performance
      3 out of 5 stars 1
    • Story
      3 out of 5 stars 1

    In his new book, Build for Change: Revolutionary Customer Engagement Through Continuous Digital Innovation, Alan Trefler discusses the divergence that is becoming more and more visible between successful leading companies and the not so successful companies. Trefler argues that consumers are becoming more empowered and are gaining the upper hand against big businesses that provide essential services for them.

    Regular price: $0.99