Showing results by narrator "Jonathan Yen" in All Categories

Westmoreland's War is a landmark reinterpretation of one of America's most divisive wars, outlining the multiple, interconnected aspects of American military strategy in Vietnam-combat operations, pacification, nation building, and the training of the South Vietnamese armed forces. Gregory Daddis offers a critical reassessment of one of the defining moments in American history.

Feeling overwhelmed, exhausted, and short-tempered at work—and at home? Then you may have too much stress in your life. Stress is a serious problem that impacts not only your mental and physical health, but also your loved ones and your organization. So what can you do to address it? The HBR Guide to Managing Stress at Work will help you find a sustainable solution. It will help you reach the goal of getting on an even keel—and staying there.

While quackery—loosely defined as the spread of false "knowledge," often accompanied by various versions of "snake oil"—is not a novel phenomenon, it has never posed as great a threat to public health as today. In Quack Quack, Dr. Joe Schwarcz focuses on the deluge of anecdotes, cherry-picked data, pseudoscientific nonsense, and seductive baseless health claims that undermine efforts to educate the public about evidence-based science. The wide scope of the topics drawn from past and present aims to cast a life preserver to people drowning in a sea of misinformation.

When Andrew Offutt died, his son, Chris, inherited a desk, a rifle, and 1,800 pounds of pornographic fiction. Andrew had been considered the "king of 20th-century smut", with a writing career that began as a strategy to pay for his son's orthodontic needs and soon took on a life of its own, peaking during the 1970s, when the commercial popularity of the erotic novel reached its height. With his dutiful wife serving as typist, Andrew wrote from their home in the Kentucky hills, locked away in an office no one dared intrude upon.

Colonel Tiso's account offers unique insights into the challenges of planning the Iraqi campaign and the intricacies and challenges of multinational service through the lens of his assignments as a war planner at U.S. Central Command, Senior Military Adviser of the Arab Peninsula Shield Force and the Polish-led Multinational Division (Central-South), and Chief of Staff and Deputy Chief of Staff for Operations (C-3) of the Coalition Military Assistance Training Team tasked to develop the New Iraqi Army.

In Polarization: What Everyone Needs to Know Nolan McCarty takes listeners through what scholars know and don't know about the origins, development, and implications of our rising political conflicts, delving into social, economic, and geographic determinants of polarization in the United States. While the current political climate seems to suggest that extreme views are becoming more popular, McCarty also argues that, contrary to popular belief, the 2016 election was a natural outgrowth of 40 years of polarized politics, rather than a significant break with the past.

Phillip Springer has been grading diamonds since he was eight years old. His eyes are as sharp as any magnifying glass, and he has used them to turn the family diamond business into a global concern. Besides their love of diamonds, the Springers have another interest: the occult, ESP, and the mystical power of gems. Phillip has never fully believed in such superstition, but a sudden death in his family forces him to contemplate things he thought impossible.

As Covid has receded, companies such as Apple, Amazon, Google, Salesforce, and Twitter have severely restricted, or even eliminated remote work. Ditto for countless, less iconic firms and small businesses. At a high level, executives and managers at these organizations are trying to turn back the clock to 2019. There's just one problem. For a bevy of reasons, they won’t succeed.

You've got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case.

Scholars and laymen alike have long projected their fantasies onto the great expanse of the global North, whether it be as a frozen no-man's-land, an icy realm of marauding Vikings, or an unspoiled cradle of prehistoric human life. Bernd Brunner reconstructs the encounters of adventurers, colonists, and indigenous communities that led to the creation of a northern "cabinet of wonders" and imbued Scandinavia, Iceland, and the Arctic with a perennial mystique.

There is an epidemic of bad thinking in the world today. When Bad Thinking Happens to Good People provides an engaging tour through the basic principles of logic, argument, evidence, and probability that can make all of us more reasonable and responsible citizens.

In the scorching summer of 1878, with the Gilded Age in its infancy, three tenacious and brilliant scientists raced to Wyoming and Colorado to observe a rare total solar eclipse. One sought to discover a new planet. Another - an adventuresome female astronomer - fought to prove that science was not anathema to femininity. And a young megalomaniacal inventor, with the tabloid press fast on his heels, sought to test his scientific bona fides and light the world through his revelations.

Worshiped by Tea Party politicians but loathed by sane economists, gold has influenced American monetary policy and has exerted an irrational influence on the national psyche for centuries. It is an existential quest that extends to today, as millions of investors remain entranced by the metal and as right-wing presidential candidates present it as the antidote to our economic woes.

The 21st century has been an era of hardening borders-increased borderland patrols, surveillance, and militarization are widening the chasm between those who can vacation (or do business) where they please, and others whose movements are restricted by armed guards. But as journalist Todd Miller finds in Empire of Borders, the US border is also becoming increasingly fluid, expanding thousands of miles outside of US territory often to protect Washington's interests.

On September 17, 1787, at the State House in Philadelphia, 39 men from 12 states, after months of often bitter debate, signed America's Constitution. Yet very few of the delegates, at the start, had had any intention of creating a nation that would last. Most were driven more by pragmatic, regional interests than by idealistic vision. Lawrence Goldstone chronicles the forging of the Constitution through the prism of the crucial compromises made by men consumed with the needs of the slave economy.

James Fichter reveals that despite the so-called Boston Tea Party in 1773, two other large shipments of tea from the East India Company survived and were ultimately drunk in North America. The survival of these shipments shaped the politics of the years ahead and hint at the enduring potency of consumerism in revolutionary politics. Tea protests were widespread in 1774, but, Fichter argues, so were tea advertisements and tea sales. Such protests were noisy and sometimes misleading performances, not clear signs that tea consumption was unpopular.

Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing - using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent - has helped professionals around the world open more doors in their careers and reach new heights of success. Now, Heinecke shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible.

In this landmark medical narrative, Pulitzer Prize-winning journalists Mark Johnson and Kathleen Gallagher chronicle the story of Nic Volker, the Wisconsin boy at the center of a daring breakthrough in medicine - a complete gene sequencing to discover the cure for an otherwise undiagnosable illness.

John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines "need" and "desire" in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects.

From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.