Showing results by publisher "Abhishek Kumar" in All Categories

In the podcast, the speaker emphasizes the importance of branding for subscription businesses. They explain that branding goes beyond just having a logo and a website; it's about creating a unique identity and value proposition that differentiates your business from competitors. A strong brand helps build trust and loyalty with customers, which is crucial for subscription-based models that rely on long-term customer relationships. The speaker also stresses the importance of consistency in branding, from messaging to visual elements, to maintain a cohesive and memorable brand experience. ...

Welcome to my first podcast , I hope you enjoy listening to it!

In the podcast on the impact of culture on branding, the speaker discusses how culture plays a crucial role in shaping the way brands are perceived and received in different parts of the world. The speaker emphasizes that brands need to be culturally sensitive and adaptable to succeed globally. They highlight several examples of how cultural differences impact branding, including the importance of color, language, and symbols. The speaker also explains the concept of "cultural codes," which are the shared cultural meanings and associations that influence how people interpret and respond to ...