Mostrando resultados por Editor "Lioncrest Publishing" en Todas las categorías

International business requires a deep level of industry insight but also a keen understanding of the cultural differences that impact how business is done. If you’re an American working in China or Japan for the first time, you may not realize the way each culture thinks and reasons is quite different from your own, which can lead to frequent misunderstandings. You may be unaware, for example, that Americans reason in a linear manner, Chinese in a lateral manner, and Japanese intuitively.

As a teenager, Steve Schwartz lived in 24/7 survival mode, going hungry whenever he couldn’t find enough work to pay for a school lunch. His mother’s death launched him on a journey to the far reaches of the world, where he discovered a passion for the ancient, calming rituals of tea. Join Steve, the founder of Art of Tea, as he reveals the surprising true story behind its international success. Learn how he grew a tiny tea concept into partnerships with brands like Wolfgang Puck and Vera Wang, all through the timeless ritual of tea itself.

The insights in Shtick to Business will help you improve innovation and outsmart the competition. You'll build new skills - enhanced creativity, better decision-making, and a marketing mindset - to launch a business, tackle tough management problems, and build a serious career. And you'll never have to tell a joke.

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

The Talent War explores how US Special Operations Forces assess, select, and develop their world-class talent. You'll learn how to adopt a talent mindset, the single greatest weapon you can possess in the war for talent. When your organization reflects this mindset, you will hire, train, and develop the right people and put them in the best positions to make decisions that allow you to retake the advantage and win the war.

Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

Risk. It can be kryptonite for investors, no matter your investment amount or level of experience. But, like many obstacles to success, risk is a challenge only overcome by facing it head-on. What if you could attack risk, rather than hide from it? What if there were even a way to leverage it for profit? The first step in investment success is adjusting how you think about risk. In The All Weather Trader, Trendstat Capital founder and “Mr. Serenity” Tom Basso reveals his philosophy for learning to embrace risk and use it to benefit your investments.

Shin Fujiyama grew up as an ordinary Japanese-American kid in the suburbs of Virginia. As a small-statured immigrant, he questioned his self-worth—until he found soccer. Cut after mere months on his college team, his sense of direction dissolved as quickly as it formed. When Shin saw a flyer for an international volunteer trip to Honduras, he took a chance. One week and his perspective was transformed. He returned to Honduras, determined to accomplish something no one believed he could do: end the cycle of generational poverty and gang violence in a riverbed shantytown.

Levi and Travis have sold everything from gym memberships to retirement plans and enjoyed every aspect—except prospecting. In real estate, they saw that outdated tactics such as cold calling and paid advertising were ineffective and time consuming. YouTube gave them everything they needed: exposure, opportunity, and clients who would benefit most from their services. In Passive Prospecting, Levi and Travis lay out the principles of implementing a successful marketing strategy built around YouTube.

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate, leverage, and is more effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.

Lose, gain, fast, feast, work out, and give up. Too often, the quest for a fitter lifestyle can feel like a never-ending cycle of failure. The truth is that the key to changing your body isn't finding a magic exercise or diet strategy - it's about fundamentally changing your mindset. Devan Kline, founder of Burn Boot Camp, takes an integrative approach to fitness that transcends workout and diet routines. By identifying deeply rooted psychological obstacles, he has helped countless people build a healthier and more fulfilled life.

In Acting Up, Janice shares the model she lives by and continues to represent: that of a leader who works for good, for growth and innovation, for her family values, and for the same ideals upon which she founded her company. Janice will help you discover the leader inside yourself and show you how to use your uniqueness to conquer the business world.

Have you noticed that no matter how much time you spend in talk therapy, you still feel anxious and triggered? That is because talk therapy can keep you stuck in a pattern of reliving your stories, rather than moving beyond them. But, most of all, it’s because trauma doesn’t just reside inside your mind. Much more importantly, it locks itself in other parts of your body. When left unresolved, that trauma continues to live there, impacting your life, your relationships, your sense of safety, and your ability to experience joy in very real ways.

The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers - from creating a vision for the company's future to learning how to generate free PR for a developing company - is squarely focused on the end goal: doubling the size of the entrepreneur's company in three years or less.

In Stress-Free Money, Chad shows you how to overcome the seven obstacles standing between you and financial freedom. He exposes the risks, biases, and major mistakes that keep so many people from reaching their goals. Financial security and peace of mind are within reach, but most of us don’t know where to start. The insights and stories in Stress-Free Money will give you confidence and guidance toward a life where you spend less time worrying about money and more time doing everything else.

When you live with back pain, you live with equally unbearable side effects. Anxiety. Depression. Fatigue. Hopelessness. You’re fighting a daily battle impossible to articulate and difficult to see. The list of remedies has been short, unappealing, and ineffective. So you’ve accepted pain. You’ve settled for it because you’ve had to. But you don’t have to anymore.

In Find Your Financial Freedom, entrepreneur Logan Rankin reveals how to become financially independent. A self-taught investor who found his niche in real estate, Logan knows that life becomes what you make it when you learn how money really works. He debunks common myths, provides a structure for managing money each month, and shows how to scale investments and achieve financial freedom. Wealth is gained by trading time or money. Which will it be for you? This is your first step in a new direction toward confidence, clarity, and a lifetime of wealth.

In The Eagle and the Dragon, you'll follow one man's journey into the darkness of his own heart and witness the transformation of alcoholism, pain, and defeat into vision, character, and victory. Through Chris's powerful self-realization, you'll see how the human spirit can be either shackled by circumstance or freed from it....

Andre Norman’s early life put him on a path to prison. Raised in poverty and surrounded by dysfunction, Andre gravitated to his neighborhood gang. His choices there led to time in juvenile detention, and eventually a maximum-security prison, with sentences totaling over 100 years. During that time, Andre became one of the most dangerous gang leaders in the Massachusetts prison system. Then came the epiphany. Just before Andre was to be crowned “King of the Prison,” he had a realization—that he was about to become the “King of Nowhere.”