Showing results by publisher "Stanford Audio" in Economics
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Competing from the Edge
- Strategy of Structured Chaos
- By: Kathleen Eisenhardt
- Narrated by: Kathleen Eisenhardt
- Length: 50 mins
- Original Recording
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Everywhere, in every industry, markets are merging, closing, shrinking, splitting, colliding and growing. The only constant in business is that everything is constantly changing. This talk by Kathleen Eisenhardt professor of strategy and organization at the Stanford School of Engineering focuses on how to manage these hotly competitive, high-velocity industries, how keep up with the pace of change, and how to get ahead of the game.
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Competing from the Edge
- Strategy of Structured Chaos
- Narrated by: Kathleen Eisenhardt
- Length: 50 mins
- Release date: 12-16-99
- Language: English
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Intellectual Property in the Information Age
- By: Roberta Katz PhD
- Narrated by: Roberta Katz PhD
- Length: 57 mins
- Original Recording
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Technological changes associated with the Information Age have forced us to revise our traditional methods of doing business. From an intellectual property standpoint, some of these changes have been beneficial - but some have been problematic. Our courts and legislative bodies must grapple with current and anticipated technologies in order to protect intellectual property in today's - and tomorrow's - arena. Roberta Katz, Senior Vice President, Secretary, and General Counsel at Netscape, explains the ways in which law has responded to cultural change.
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Not cutting edge
- By Robert on 02-20-12
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Intellectual Property in the Information Age
- Narrated by: Roberta Katz PhD
- Length: 57 mins
- Release date: 12-16-99
- Language: English
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Current Issues in Naming and Branding
- By: S. B. Master
- Narrated by: S. B. Master
- Length: 47 mins
- Original Recording
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Changes in US trademark law, the widespread adoption of the Internet, and an intensified interest in branding have combined to make desirable company and product names seem increasingly unattainable. Few companies today have embarked on a naming effort that has not proven to be frustrating at best, and useless at worst. S.B. Master addresses key current topics in naming including naming vs. branding, determining the optimal number of names, domain name issues, linguistic missteps, and getting the most out of your trademark attorney.
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Okay
- By Daniel on 01-13-15
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Current Issues in Naming and Branding
- Narrated by: S. B. Master
- Length: 47 mins
- Release date: 12-16-99
- Language: English
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You Ain't Seen Nothing Yet
- The Future of Internet Commerce
- By: Jay M. Tenenbaum
- Narrated by: Jay M. Tenenbaum
- Length: 49 mins
- Original Recording
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As more companies and consumers turn to the Web with their dollars, the success of e-commerce depends upon the creation of a new set of standards. Jay Tenenbaum, Chairman and Chief Scientist of Cngroup, describes tomorrow's Web and how the creation of standardized forms and documents will open up a world of information and services like never before. The Web, he explains, will be rivaled only by itself, and therefore, a business that is not online will soon be nowhere at all.
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You Ain't Seen Nothing Yet
- The Future of Internet Commerce
- Narrated by: Jay M. Tenenbaum
- Length: 49 mins
- Release date: 12-16-99
- Language: English
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The Networked Generation
- By: John T. Chambers
- Narrated by: John T. Chambers
- Length: 54 mins
- Original Recording
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How many Internet years ahead of the competition are you? If you're using networking for competitive advantage in the marketplace, you're on the right track, says Cisco Systems CEO John Chambers. Chambers believes networking is the most significant generation of the computer revolution, with wide-ranging implications for productivity in businesses worldwide. He provides examples of leading-edge companies, including Cisco, that are using networking effectively.
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The Networked Generation
- Narrated by: John T. Chambers
- Length: 54 mins
- Release date: 12-16-99
- Language: English
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The "Consumerization" of High Technology
- By: Joe Costello
- Narrated by: Joe Costello
- Length: 53 mins
- Original Recording
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We are in a Golden Age of Technology, and to take advantage of its opportunities, we must focus on the consumer market, says Joe Costello, CEO of Cadence Design Systems. In a series of illuminating case studies, Costello explains how long-standing business models will not stand up to the new challenges involved in bringing electronic innovations to today's market. Costello draws upon years of experience in physics and theory to paint a clear picture of the partnerships, priorities, and strategies businesses will need to create to stay competitive.
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GREAT
- By Mark on 05-30-05
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The "Consumerization" of High Technology
- Narrated by: Joe Costello
- Length: 53 mins
- Release date: 12-16-99
- Language: English
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From Start-Up to Success in Internet Years
- By: Deborah Triant
- Narrated by: Deborah Triant
- Length: 47 mins
- Original Recording
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Building your business presence online is no longer a luxury; it is a necessity. Deborah Triant, CEO and President of Check Point Software Technologies, explores how the Internet affects the growth of companies and what success really means in this era of the Internet. In detailing a roadmap to success, she offers ideas on how to thrive despite significantly shortened company life cycles and create a global strategy to include a world that is one click away from your front door.
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From Start-Up to Success in Internet Years
- Narrated by: Deborah Triant
- Length: 47 mins
- Release date: 12-16-99
- Language: English
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