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Publisher's Summary

We are in a Golden Age of Technology, and to take advantage of its opportunities, we must focus on the consumer market, says Joe Costello, CEO of Cadence Design Systems. In a series of illuminating case studies, Costello explains how long-standing business models will not stand up to the new challenges involved in bringing electronic innovations to today's market. Costello draws upon years of experience in physics and theory to paint a clear picture of the partnerships, priorities, and strategies businesses will need to create to stay competitive in this golden age. He focuses on succeeding in the consumer marketplace by transforming the consumer experience and designing for the customer. This program is part of the Stanford CEO Forum series, in which top business leaders discuss a variety of industry topics from managing change to moving your company into the next generation of technology.

(P) and ©1997 Stanford Alumni Association

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    5 out of 5 stars

GREAT

Incredibly insightful. I'm guessing Steve Jobs listened to this, and then went out and created the iPod. I'd like to hear an updated version of this speech.