Mostrando títulos en Redacción Comercial

En StoryBrand 2.0 Edición actualizada, Donald Miller, autor best seller del New York Times, enseña a vendedores y empresarios la forma de utilizar su sistema totalmente revisado de los siete elementos universales de las historias poderosas para mejorar de manera drástica la forma en que...

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Introducing your key to a world of effective interaction – "The Art of Impactful Communication". This compelling eBook offers a comprehensive study of triumphant and influential communication, instrumental for achieving personal and professional success. Embark on this enlightening journey, beginning with an exploration of professional communication nuances. Grasp why commanding communication is paramount in today's world of interactions. Experience the interplay of verbal and written communication in every sphere of life. "The Art of Impactful Communication" casts a spotlight on the crux...

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.

The ability to effectively absorb, retain, and apply knowledge isn't just valuable—it's essential. Whether you're a student facing exams, a professional staying current in your field, or simply someone passionate about lifelong learning, this book provides the research-backed strategies you need to transform your cognitive abilities.

One of Barack Obama’s longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader. As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to...

What if the book you write becomes the foundation of a $100K business? What if your book becomes a turning point in your career and life? Most creators think a book is something you publish after you’ve made it. In reality, a strategically written, authority-building book is the fastest way to become the person your industry turns to. One Book To $100K reveals the book to business transformation, a practical and proven path for committed creators, coaches, consultants and professionals who want to step out of obscurity, claim their expertise, and build a profitable business they’re ...

★ Do You Know The Fastest Way to Reinvent Your Life & Career? Publish Your Book on Amazon Kindle! ★ Everything instantly changes when you can say, "I wrote the book on it." Are you ready to stop dreaming about writing a book...and FINALLY just get it done? Then this is THE Most Valuable "How To Become an Author" Book you'll ever find. Getting Started with Amazon KDP reveals everything you need to know about writing books for Kindle. You'll discover how to: Save thousands of dollars on overpriced design and formatting services. Price your book in the Kindle "sweet spot" to maximize sales...

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

Unlock the Power of AI with The Big AI ChatGPT Book of Prompt Engineering by PJ Chavaux Dive into the fascinating world of AI with The Big AI ChatGPT Book of Prompt Engineering by PJ Chavaux, a seasoned technologist and author who brings over 40 years of expertise to your fingertips. Whether you're a curious beginner, a senior looking to embrace technology, or a professional aiming to boost productivity, this book is your ultimate guide to mastering ChatGPT through the art of prompt engineering. Imagine transforming your interactions with AI into seamless, creative, and efficient ...

Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!

Now a USA Today and Wall Street Journal best-seller! Want to use the written word to supercharge your career? Discover the behind-the-scenes process for 26 authors who've used books to build lucrative, inspiring businesses. 26 successful authors. 26 stories to help you turn books into a six-figure calling. Have you tried all the entrepreneurial tricks only to end up back where you started? Are you passionate about an idea that you want to share with the world? Do you wish you could turn a single book into something more? Bestselling author Alinka Rutkowska started with one book and ...

What are the real-world stories that great persuaders use to make deals, close sales and bring masses of people to accept new ideas? In this breakthrough book, renowned coach and copywriter David Garfinkel reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations. Plus, he shows you step-by-step how to create these stories yourself, and use them to reach your own persuasion goals. The hero’s journey type of story is the go-to template for novels and film. But to ...

Have you ever tried using ChatGPT and felt like it didn’t really get what you wanted? You’re not alone — and it’s not your fault. The truth is, most people don’t know how to ask properly, and that turns an amazing tool into something frustrating. But what if you could learn how to ask the right way... using just one prompt? In this clear, practical, and essential book, Ismar Souza — author of more than 30 books on learning, productivity, and digital business — reveals the prompt model you can use for any task with ChatGPT. Yes, one single prompt that can generate texts, ideas,...

A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences. The Pop-Up Pitch is a radical new approach to help you create...

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy...

When should you email, and when should you call, fax, or just show up? What is the crucial–and most often overlooked–line in an email? What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell? Enter Send. Whether you email just...