Mostrando títulos en Redacción Comercial

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

Two must-have classics together in one volume, On Writing Well and How to Write a Memoir, from acclaimed writer, editor, and scholar William Zinsser ""On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose."" –New York Times On Writing Well, which...

If you listen to nothing else on communication, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you speak more authentically, express your ideas with clarity and impact, and win over your audience. This book will inspire you to ask better questions to get more out of every discussion; listen for emotions and cues, not just facts; use visuals persuasively and effectively; sharpen your business writing to ensure your message sticks; and manage negative emotions during stressful conversations.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. In this revised and updated edition, the...

The Ultimate Guide to Generate Leads and Listings for Real Estate Agents with a Proven System beyond Just Listed & Just Sold Postcards. Forget the old school methods of just sending out just listed & just sold mailers. With this book, you will learn how to generate leads and listings for your real estate business by using proven direct mail strategies that work! In these pages, you’ll discover a step-by-step system based on what works today, not yesterday. Get the real estate leads you need and get more listings by using proven mailer secrets that work without spending more money on run-...

Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!

A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences. The Pop-Up Pitch is a radical new approach to help you create...

In Self-Publish & Succeed, trusted best-selling author and entrepreneur Julie Broad shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the #noboringbooks way.

Writing Winning Business Plans reveals how to write an accessible and recognition-promoting business plan for any organization, discussing how new and established companies can benefit from an effectively executed plan. Writing Winning Business Plans clearly shows you how to prepare and utilize...

The ability to effectively absorb, retain, and apply knowledge isn't just valuable—it's essential. Whether you're a student facing exams, a professional staying current in your field, or simply someone passionate about lifelong learning, this book provides the research-backed strategies you need to transform your cognitive abilities.

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Whatever you're writing, you have to make it clear. You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise. Writing is more than just words on a page. It's a process of communication.

Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a best-selling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters.

The Complete Book of Grant Writing is the ultimate grant book that shows you how to write a grant proposal if you're seeking funding through government grants, foundation grants, and specialty grants. Grant proposal writing is an intricate process where any bits of misinformation or formatting errors can mean the difference between securing funding or not. Professional grant writer Nancy Burke Smith and philanthropy consultant and grant maker E. Gabriel Works unveil the secrets behind how to find and successfully apply for grants.

Unlock the Power of AI with The Big AI ChatGPT Book of Prompt Engineering by PJ Chavaux Dive into the fascinating world of AI with The Big AI ChatGPT Book of Prompt Engineering by PJ Chavaux, a seasoned technologist and author who brings over 40 years of expertise to your fingertips. Whether you're a curious beginner, a senior looking to embrace technology, or a professional aiming to boost productivity, this book is your ultimate guide to mastering ChatGPT through the art of prompt engineering. Imagine transforming your interactions with AI into seamless, creative, and efficient ...

Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six...

Create Sales Letters With AI That Sell Anything... To Anyone!Are you ready to transform your sales game? With The Perfect Sales Letter by Jim Edwards, you'll learn how to harness the incredible power of AI to craft compelling sales letters that not only capture attention but also convert lookers into loyal customers! Craft Compelling Sales Letters with AI: Master the art of writing persuasive sales copy that speaks to your audience and drives results. Discover AI Techniques for High-Converting Sales Copy: Uncover innovative strategies that take your sales letters from good to great so your ...

Are you tired of "how to publish books" that are full of fluff and no real information? I was, too. I determined to jump in and learn for myself - and that's exactly what I did. I started with my first book, How to Work from Home and Make Money, and then quickly published three more. I was looking for the topic of my fifth book when it hit me - why not share what I've learned with the people who still haven't made the leap and published their own book?

What are the real-world stories that great persuaders use to make deals, close sales and bring masses of people to accept new ideas? In this breakthrough book, renowned coach and copywriter David Garfinkel reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations. Plus, he shows you step-by-step how to create these stories yourself, and use them to reach your own persuasion goals. The hero’s journey type of story is the go-to template for novels and film. But to ...