Showing titles in Computers & Technology

Deceptive misinformation comes at us for many reasons. A key one is to steal our assets. We are free to communicate and stay connected in many ways. This great benefit, however, is now abused by criminal elements to take and defraud, bringing shame on trusting souls. The wreckage wrought by...

**Updated for 2024 with new information** Strengthen Your Networking Knowledge—Build Real-World Skills That Matter Networking Made Easy is your fast-track guide to developing practical, real-world networking expertise. Designed for those with basic familiarity looking to deepen their understanding, this book bridges the gap between entry-level know-how and confident, working proficiency. With a clear, structured approach, you'll explore essential technologies that power modern networks—wired, wireless, cloud, and virtual. Whether you're working toward a career in IT or simply want to ...

In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited...

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

Cybersecurity is an emerging career trend and will continue to become increasingly important. Despite the lucrative pay and significant career growth opportunities, many people are unsure of how to get started.

Roberto Blake built an audience of over 600,000 subscribers on YouTube and helped hundreds of channels grow from zero to 100,000 subscribers, guiding many creators to earn a full-time income. In Create Something Awesome, he reveals the core strategies behind his success, inviting you to adopt the “creator mindset,” seize opportunities in the Creator Economy, and discover what it truly takes to thrive as a full-time content creator. You will learn how to produce intentional content that engages an audience, monetize your creativity effectively, and build an authentic community. Roberto ...

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

To see a program successfully through to completion, a program manager must break the work down into simpler, smaller pieces and organize it into interdependent tasks…and this book helps you do just that. Projects require managers, but programs warrant maestros. Tasked with overseeing multiple...

Las primeras cuatro décadas del internet nos han proporcionado, entre otros avances, el correo electrónico, la "world wide web", las redes sociales, y el almacenamiento en la nube. Todo ello, nos ha permitido reducir los costes de investigar, colaborar, e intercambiar información y ha ocasionado la aparición de nuevos medios de comunicación y entretenimiento.

Convertir ChatGPT en un cajero automático va más allá de las promesas superficiales al brindarle estrategias comprobadas para construir una empresa sostenible de trabajo desde casa. Además, este libro descubre el inmenso potencial de ChatGPT y le ayuda a transformar su experiencia WFM en un viaje rentable y satisfactorio.

The profession of Agile Coaching is, in a word, confusing. Bob Galen has written Extraordinarily Badass Agile Coaching to help alleviate the confusion. The book centers on the Agile Coaching Growth Wheel as the competency and skill maturity model to baseline your agile coaching skills against. Its core goal is to “raise the bar” as to what true excellence looks like and to help you establish a personal development and growth plan. Consider this book that maps to coaching badassery, personal growth, and client service.

From the #1 New York Times bestselling author of Sapiens comes the groundbreaking story of how information networks have made, and unmade, our world. For the last 100,000 years, we Sapiens have accumulated enormous power. But despite all our discoveries, inventions, and conquests, we now find...

In UGC for Gen X and Boomers, Kitty Jay, a successful content creator, writer, and voice over artist, shares her no-nonsense guide to breaking into the booming world of User Generated Content. You don’t need to chase followers or go viral—you just need to bring your real-life experience, authenticity, and a willingness to learn new tools. From tech basics to building your first video portfolio, landing paid gigs, and setting healthy boundaries, this practical, encouraging guide shows you how to create compelling content for brands—even if you’ve never made a TikTok in your life.

On January 15, 2009, a US Airways Airbus A320 had just taken off from LaGuardia Airport in New York when a flock of Canada Geese collided with it, destroying both of its engines. The plane's pilot, Chesley "Sully" Sullenberger, managed to glide it to a safe landing in the Hudson River. It was an instant media sensation---the "Miracle on the Hudson"---and Captain Sully was the hero. But how much of the success of this dramatic landing can actually be credited to the genius of the pilot?

Your Crypto Crash Course: Fast-Track Your Journey into the World of Bitcoin, Blockchain, and Beyond. Dive into the exciting world of cryptocurrency with the Crypto Crash Course series! Whether you’re a beginner looking to understand Bitcoin or someone eager to explore advanced blockchain applications, this comprehensive collection has you covered. Each book offers clear explanations, real-world examples, and actionable insights designed to help you master cryptocurrency and blockchain technology.

This study guide follows the syllabus for the Microsoft AI Foundations exam (AI-900). More importantly, this audiobook will help you gain the foundational knowledge needed to become an AI practitioner. You do not need a mathematical or programming background to understand the concepts in this audiobook or to pass the AI-900 exam. This study guide does not contain any material that compromises the integrity of any Microsoft exam. All materials, including practice questions, were developed using the syllabus for the exam and thorough research of published articles.

Data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.

The Prompt Recipe: A Practical Guide to Prompt Engineering and AI Interaction Unlock the full potential of AI tools like ChatGPT—without guesswork, gimmicks, or copy-paste hacks. If you’ve used generative AI, you’ve seen both its promise and its pitfalls. Sometimes it delivers exactly what you need. But more often, the results feel generic, vague, or off-target. The problem isn’t the tool—it’s how we’re using it. This book introduces a powerful idea: a great prompt isn’t a magic formula, it’s a thinking strategy. Whether you're a consultant, entrepreneur, marketer, manager...

In the mid-1800s, prospectors poured into California, believing that a few golden nuggets could change their lives forever. Today, another rush is underway, but the nuggets are made of words, not ore. Artificial Intelligence has become the new frontier, and those who can speak its language—literally—are the ones striking modern gold. Welcome to the world of AI Prompt Engineering, where the right sentence can move markets, create art, and build empires overnight.

Unlock the Future: The Complete AI Advantage CollectionAre you ready to harness the transformative power of Artificial Intelligence (AI) to stay ahead in a rapidly evolving world? The Complete AI Advantage Collection combines three essential guides—The Essential Beginner’s Guide to AI, The AI in Business Advantage, and Master ChatGPT Effortlessly—to give you the tools, strategies, and confidence to navigate and thrive in the age of AI.