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COVID has changed the game for all of us. It has forcefully fast-forwarded everyone into a digital era. Now, we have no other way but to adopt technology to run our businesses. Although small businesses are agile in adopting changes, technology can sometimes be challenging.

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

A language guide for English speakers who work with Mandarin Chinese-speaking clients in customer service roles such as in the financial, retail, and hospitality industries. The course teaches a number of useful phrases to help communicate with Mandarin Chinese-speaking clients. Content is organized over 14 daily sessions, including reviewing core Mandarin vocabulary and spaced repetition of content to aid learning and retention.

You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry about losing customers again? Imagine having your existing customers transform into loyal Super Fans, who rave about you and your business. You will discover the secrets of creating Super Fans, which is a strategy that is taking average business owners to the top as leaders in their market.

Uncopyable Scientific Advertising is a masterful blend of century-old marketing science and modern brand differentiation strategy. Drawing inspiration from Claude Hopkins’ pioneering Scientific Advertising—the book that established advertising as a testable, measurable discipline—Steve Miller reinterprets timeless principles for today’s entrepreneurs and small B2B leaders. This book is more than a tribute. It’s a practical playbook that challenges the “better is enough” mindset and instead teaches you how to be unmistakably different—Uncopyable. You’ll learn how to ...

Make a Lasting Impression—Without Breaking the Bank In a noisy, automated, AI-saturated marketing world, nothing cuts through the digital fog quite like a well-hosted, face-to-face gathering. But before you break into a cold sweat over budgets, timelines, or what kind of cocktail napkins to buy, take a breath. In Champagne Vibes on a Seltzer Budget, Kevin Shirley strips away the intimidation of client events and shows business owners, entrepreneurs, and service professionals how to turn simple gatherings into loyalty-building, referral-generating machines. Whether you're an enthusiastic ...

Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion. 

Unlock the power of engagement with "Engaging Seasons," a comprehensive guide to mastering the art of themed and seasonal prizes. Dive into a world where motivation meets creativity, and discover how to energize your audience, be they employees, customers, students, or social media followers. In the first chapter, you'll unravel the psychology behind prizes, exploring their historical roots and the irresistible allure of themed and seasonal giveaways. Learn how these rewards can transform ordinary experiences into extraordinary memories. Crafting a prize strategy is pivotal, and the second ...

This short book is based upon Mr. Villegas' book "Finding Sponsors for Sport and Entertainment". It is also based upon a course that he taught for an organization managing Indiana Parks and Recreation facilities. It is, in a sense, a condensation of information from the book geared toward organizations that would like to earn revenues on their facilities through corporate sponsorship.

Build Around Them: Unlocking Loyalty, Growth and Trust Through Customer Centricity is your go-to manual for transforming the way you do business and building lasting loyalty. Written for any business owner or leader hungry for growth, this hands-on guide dives deep into the essential principles of customer centricity, drawing on years of coaching entrepreneurs and leaders and valuable insights from leading brands. Packed with practical tips, real-world examples, and actionable checklists at the end of every chapter, Build Around Them helps you put customer centricity into action.

We had a giggle on the cover. Rest assured the content of this book is serious and significant. Ever wondered why some email lists grow like wildfire while others barely get off the ground? You're not alone. In this book, we take a friendly, mentor-style approach to show you exactly how to create lead magnets that actually get a big response—without guesswork or guessy strategies. "What's a lead magnet, really?" you might ask. Think of it as the perfect trade: you give your audience something valuable, and they give you their email in return. But not all lead magnets work. Many fall flat ...

Master the essential skills needed for success as an automobile service consultant with this comprehensive study guide. Covering communications, customer relations, sales, vehicle systems, warranties, service, recalls, and shop operations, this guide provides clear, structured explanations that connect technical knowledge to practical service responsibilities. Each chapter focuses on core topics in a concise, audiobook-friendly format. Gain a complete understanding of vehicle systems, including engines, transmissions, brakes, suspension, steering, electrical, fuel, HVAC, and emissions. ...

Internet Reputation Management for Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses. The book cuts through the clutter and hype of reputation management and helps businesses understand the keys to a successful reputation-management campaign for a healthy social media presence online. This book on Internet reputation management looks into the passion and rewards of a healthy online image.

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work...

In Customer Service Is Dead, author, serial entrepreneur, and customer-service expert Mitche Graf draws on 35 years of experience developing best-in-class customer-care departments and improving communications in businesses of all sizes to offer you new and innovative methods for reinventing customer-service policies and training employees in your business to improve customer satisfaction, focus on the customer experience, and maximize business growth.

DESPRE AUDIOBOOK Nu aveţi în faţă un manual de vânzări! Aceasta nu este o carte de teorie aridă. Și nu veţi adormi în timp ce o răsfoiţi. Dimpotrivă, este o carte plină de farmec, instructivă și amuzantă. Citind-o, vă veţi simţi ca și cum tocmai aţi ridicat pânza de pe o pictură plină de viaţă. Veţi (re)descoperi partea luminoasă a profesiei de vânzător. Această carte vă învață cum să dezvoltați o relație de durată cu clienții și cum să-i ajutați să aibă mai mult succes, ceea ce se va dovedi o strategie avantajoasă pentru ambele părți.

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.

Unlock the vault of sales wisdom with "Secrets of Selling," a captivating journey into the minds of top sales gurus and experts who have revolutionized the art of persuasion. Delve into the philosophies, methodologies, and secrets that have propelled these luminaries to the pinnacle of sales excellence. Embark on this enlightening voyage beginning with Zig Ziglar, the trailblazer whose timeless teachings continue to inspire millions. Brian Tracy, the stalwart of personal development, shares profound insights into leadership and self-mastery, guiding readers towards unparalleled success. ...

Not sure how to speak with people on the phone or face to face? Have problems dealing with difficult customers? If you want to feel more satisfied at work, stand out as a valuable employee, and learn five-star customer service skills that will help you shine, then you want to listen to Customer Service for Beginners! People come back to businesses that provide them with a quality experience and excellent customer service, and they avoid the employees and places that don’t. Great customer service will keep your clients happy while building your skill set.