The New Market Leaders Audiolibro Por Fred Wiersema arte de portada

The New Market Leaders

Who's Winning and How in the Battle for Customers

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The New Market Leaders

De: Fred Wiersema
Narrado por: P.J. Brown
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In the decade since renowned business strategist Fred Wiersema first began research for his No. 1 best seller, The Discipline of Market Leaders, profound changes have transformed the business world. Markets are more crowded than ever, and it is harder to attract and retain customer attention. We have entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are the most precious resource.

The New Market Leaders examines the exciting, often unorthodox companies dominating the market and revolutionizing business. By providing new sales growth and market value indexes, Wiersema shows listeners how to recognize the movers and shakers in any industry - whether Internet-paced or more traditional.

©2001 Fred D. Wiersema, All Rights Reserved (P)17 4; 2001 Simon & Schuster Inc., All Rights Reserved Economía Estimación y Planificación Estratégica Finanzas Personales Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas Servicio al Cliente Negocio
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The author uses the period 1996 to 2000 as the dataset for his study of New Market Leaders. He uses sales growth from that period as one of his primary metrics. Given that many companies' sales benefited from this bubble period where Internet companies were widely spending everything they raised,the sales growth date from that period is suspect. Given the recent rash of accounting restatements, the data again may be suspect. Unfortunately, the author picked a "bad" period to do his statistical study. There will never be a period like 1996 to 2000 again. Thus, his conclusions may be suspect as well.

Useless dataset

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Little to no value add for me.

Book is based on analysis of sales growth and market capitalization of a large section of publically traded companies. First hour is devoted to explaining the methodology. I got lost in the sea of statistics. Next hour or so is devoted to the authors opinions (instead of facts) on why some companies are more successful than others.

Very poor and monotonus

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total waste of time. i kept waiting for it to get better or provide me with something of value. useless data about "Who's winning and How" wish I could get my money back

That's 3hrs I'll never get back

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