Mostrando resultados por autor "Robert Villegas" en Todas las categorías

These pages represent two chapters of my recently updated book, The REAL Purpose-Driven Life plus an additional chapter on good versus evil. I removed the afore-mentioned chapters because I wanted to focus, in that book, on the central moral concept known as purpose. These chapters, although central to an understanding of the morality of Ayn Rand, stand on their own and provide several important insights on how to think about morality and apply it to the life of the individual.

Mankind is under siege. It is under attack in the universities, the schools, the media, the internet, social media, and the world of print. It is bombarded and overwhelmed by numerous ideas that have little connection to reality and impinge on the mind while corrupting our institutions, policies, laws, and morality. Since most men are indoctrinated into believing floating abstractions such as altruism, they are learning other floating abstractions such as faith in government, force, guilt, legislated morality, and corrupt ideologies. Their lives decline as their production and profits are ...

You cannot be a great manager without first being a great employee. And this requires learning, experience and attitude. The attitude comes from you but the learning and experience come after diligent study and practice, practice, practice.

Your company has a problem. It is something you may not have envisioned when you started the company; but it has come up and must be dealt with. Many employees have noticed it and they have asked that something be done about it. In fact, it is such a big problem that it threatens the success of the business.What will you do about this problem? How are you going to make the problem go away?A SWOT Analysis is an objective look at the internal and external elements of your organization as they impact your success or lack thereof. If done diligently, you will always have a handle on your future...

Sometimes a book just comes together. As I am writing the various sections, I do not always realize how they are supposed to go together. With this book, I was particularly concerned about which chapter should be the first, the chapter that offers a highly positive perspective or the chapter that offers a negative position. In this book, I reverse the general view that many people have about both egoism and altruism. Where many people regard altruism as superior morally, I reverse the tables. In my view it is egoism that is morally superior, and I explain here what is good about egoism and ...

This book is written for the athlete, team or concert promoter seeking sponsorship relationships in the sport and entertainment fields. The techniques presented here will help any company, sport team, entertainment company, marketing agency and charitable organization that uses corporate sponsorships to support its activities. Build your marketing team around this book and you’ll experience success.

This book provides the key decision steps that will help you conceptualize and plan your sponsorship sales activities. Not only does it consolidate many of the principles in my previous writings on sponsorship, but it gives you the ability to think-through those fundamentals and helps you improve your sponsorship sales efforts. If you would like a more direct action experience for your sales activities, you can purchase soft cover and hard cover versions of “The Sponsorship Sales Idea Book and Journal” on Amazon.

Why did I write this book, and why did I call it EGOnomics? I believe you need to defend your ego against countless efforts to diminish it. Anti-ego ideologies often equivocate between egoism and narcissism and treat both concepts as if they were the same. The proponents of “anti-ego” do not like to witness a person expressing pride and self-regard, or when he is praised for having done something good or beneficial for himself. “Who does he think he is?” they ask. In this book I want to straighten out our understanding of the human ego and I want to give you tools to help you feel ...

Understanding the Book of Revelation is the third and final book in the series about the conflict between Paul and Domitian over Paul’s version of Christianity which is found in the gospels. My goal is to elaborate on the story hidden between the lines of the Pastorals (Coded Messages in the Pastorals), the sealed letters of Revelation (The Seven Letters of Revelation – A Radical Interpretation) and this book (Understanding the Book of Revelation). My goal with this last commentary is to finish the study, and, of primary importance, to demystify the Book of Revelation. Toward this goal,...

This book is Volume 1 of a two-volume work on “How they Wrote the Gospels”. It lays the foundation for many of the ideas presented in the companion “Volume 2” book. Needless to say, I hold that there was a conspiracy of a team of men whose goal was to secretly convert the Roman general Titus into a benign, love-laden Jewish prophet, and to back date him to remove him from the times in which he lived. What these conspirators wanted to do was to preserve the ideas of this Roman general, thought to be so inspiring and important that they didn’t want to lose them and have them buried ...

This book is about Kant’s atomic bomb. Obviously, this term is a metaphor utilizing the destructive power of a real atomic bomb to describe the devastation wrought by Kant’s philosophy. We will strive here to describe the factors and elements that are harming people and societies and devastating lives all around the world. “(A)tomic bomb, weapon with great explosive power that results from the sudden release of energy upon the splitting, or fission, of the nuclei of a heavy element such as plutonium or uranium.” An idea can have a tremendous impact because the people moved by exert ...

“Discovery consists of seeing what everybody has seen and thinking what nobody has thought.” Albert Szent-Gyogyi – 1937 Nobel Laureate

This book explores the following questions: How was the story of Jesus’s life written? Who was Paul and what was his role in the creation of Christianity? What was his provenance and did he actually meet the resurrected Christ? Who wrote Revelation and what was the document’s purpose? Why was Domitian assassinated? Who was Clement and what was the nature of his relationships with Peter and Josephus? Were the Pseudo-Clementine materials really “pseudo”? Why did Saulus attack Justus? How were the gospels written? What was the significance of the library fire during the reign of ...

If your sport team, charitable organization or entertainment company relies on sponsorship dollars, your sponsorship proposal must make the best business case for your marketing value. This book provides the basic guidelines that will help you produce a winning sponsorship proposal. These guidelines focus on the key concepts that will sell potential sponsors on the value of being your marketing partner. You will earn more sponsorship dollars and provide more value to sponsors.

This book is written for companies that want to explore the benefits of sport and entertainment sponsorship. This book is the culmination of years of study, experience and success. As a marketing and sales manager for many years, I have experienced the many permutations involved in sport sponsorship and advertising in general.

It was love at first sight. I saw her one day while watching a television program about King Tut, the boy King of Egypt whose tomb had been discovered by Howard Carter years before. I was looking at the famous bust of a beautiful Egyptian Queen. Her elegant face, long neck and stunning eyes exemplified human perfection of the highest order. Who was she? What was her life? How did she live? Who did she love and what were her deepest thoughts? All of these questions represented mysteries to solve. Her beauty had inspired these questions; men could not help thinking that the mystery ...

This second volume adds the knowledge and experience that my company has gained since writing the first volume known as “Finding Sponsors.” After having made thousands of phone calls, engaged in many presentations and negotiations and helped teams and organizations obtain funding, we feel we are uniquely positioned to write this book. Since the first volume, we have also worked to develop funding opportunities in the entertainment industry for agents, marketing companies and concert/party promoters. Our experiences in developing sponsorship proposals have been invaluable to our efforts ...

This book represents one section of my book Unkilling Jesus . I have separated out this section of the book because I believe it can stand alone and make a case that the gospels have been fabricated. This book describes that fabrication and how it served to create, eventually, the religion known as Christianity. (Please note that there is an already published book excised from my book Unkilling Jesus. It also stands alone and make the argument on how the fish symbol became associate with both Titus and Jesus. This book is called The Mark of Titus .) This book is about love for the mind of ...

Most of us have heard the cliché: “Meet the new boss. Same as the old boss”. The same can be said about Peter Singer’s effective altruism: “Meet effective altruism, same as the old altruism”. Indeed, the problem with the new altruism is that it is altruism, nonetheless. This is because the fundamentals of effective altruism are the same as the fundamentals of primordial human sacrifice that began with the decimation of a scapegoat. Today’s altruists, as if seeming to realize that the old altruism has never been effective, are now offering what they deem to be an “effective”...

In his book, Behind the Ritual Mask, the author introduced the concept of cultural paradigms. As a result of these paradigms, mankind has been led down the road of altruism, collectivism and the good/evil split, all of which desecrate the value of the individual. In his research for this book, he learned about a lost religion that has come down to us. This religion, although buried in pre-history, is still being practiced today. It is called The Battle of the Sexes.