Mostrando títulos en Marketing y Ventas

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

From the man who coined the term "net neutrality," author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future. We live in an age of extreme corporate concentration, in...

From New York Times business reporter Nelson D. Schwartz comes a gripping investigation of how a virtual velvet rope divides Americans in every arena of life, creating a friction-free existence for those with money on one side and a Darwinian struggle for the middle class on the other side. In...

Make Authentic Connections, Stand Out, and Drive Real Results “Selling with Stories” reveals the secrets behind using storytelling to build trust, make genuine connections, and boost your business success. Whether you’re an entrepreneur, marketer, or salesperson, this book will show you how to leverage your unique life experiences to stand out and succeed. No fluff—just effective storytelling strategies to transform your sales game. The techniques in this book have helped professionals at top companies connect with their audience and win more business. What You’ll Learn In this ...

Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is.

I believe that the more money you make, the more people you help. You have so much value to offer, and it’s time you learn the systems and tools you need to give people a real opportunity to work with you, because working with you makes their lives better. The success of your business relies on how good you are at driving people to the next step, which some refer to as “sales”.

In The Advisor Breakthrough, financial marketing expert Shawn Sparks shares the step-by-step principles for developing the ultimate financial advisory practice. Based on the lessons Shawn has learned from working with the country's top financial advisors over the past 10 years, you will discover many of the most important top one-percent advisor lessons. The Advisor Breakthrough delivers a comprehensive plan for creating marketing, sales, and operations tactics that will help any financial advisor turn a successful, sustainable business.

Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset—going straight to the data, expecting an obvious return on investment—won’t deliver the kind of results you want. Your marketing only works when it is a true reflection of you and your values. Inside this book, you’ll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are.

Remote work offers freedom, flexibility, and opportunity—but without structure, it can quickly lead to stress, exhaustion, and declining productivity. Stress-Free Remote Work is a practical, easy-to-follow guide designed to help professionals thrive while working remotely—without sacrificing health or balance.

Randy Gage revolutionized the Direct Selling profession with the best-selling phenomenon, How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now, he's at it again with the long-waited sequel: Direct Selling Success. This all-new audiobook is the ultimate guide to creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, and becoming a rock-star recruiter to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.  

Improving your cold call skills can transform your business and make your income skyrocket. But for most salespeople, making progress on this challenging part of the job is a long and arduous journey. Until now. Meet Paul M. Neuberger, better known to leading organizations around the world as The Cold Call Coach. A master at his craft, Paul has taught thousands of students in more than 120 countries through his Cold Call University program, helping sales professionals in a range of industries close more business in less time than ever before.

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

In network marketing, the easiest and most comfortable way to prospect, sell, and sponsor, is with... a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video.

We need trusting, customer-supplier relationships now more than ever. Technology allows us to understand customers far better at a data level and gives us myriad new ways to communicate. But this explosion of data and technology also creates noise; noise we have to cut through to find trust. Trust. It sits at the heart of all strong relationships. It is no less so in customer relationships. And without trust, the sales process becomes transactional. The dynamics of a technology-based, fast-paced, commercially oriented world cause many salespeople to fall into the transactional-selling trap....

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.

If you're feeling abused or pressured by your prospect, you're doing something wrong. You should never have to forfeit your self-respect or fake enthusiasm about your product in order to make a sale. Likewise, your prospect should never feel manipulated by you. In fact, the buyers should be the ones to close the sale. Your role should be to help them help themselves.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

An “eye-opening” (Kirkus Reviews) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior and...

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.