Mostrando títulos en Marketing y Ventas

Here are three things you’ll learn in this episode:How humor can humanize brands and make ads more memorable.Bernardo breaks down how the right kind of humor builds connection, makes brands feel approachable, and helps ads stick in people’s minds without trying too hard to be funny.The importance of taking creative risks, and what to do when they don’t land.He shares stories of ad concepts that didn’t hit the mark and explains how testing, timing, and self-awareness can turn misfires into valuable creative lessons.Why being honest and relatable in marketing drives deeper audience ...

Send us a textWe recorded our 61st episode on Wednesday, November 12, 2025 focusing a bit deeper on referrals, referral marketing, and shades of referrals. From the "Here's a phone number to call" to "this is a closed deal, they are ready to pay you", there are many shades of referrals. What are the differences? The amount of time and effort for the sales person to close the deal and the depth and strength of the relationship between the three parties involved in a referral.Miles and I met at a networking event (in 2012!) and we've passed dozens (hundreds?) of referrals worth tens of thousands...

Welcome to the Back to Business Podcast, where we spotlight Calgary's industry leaders and delve into the heart of entrepreneurialism in our vibrant city!Karin Henderson, CVA is the Principal of J2K Consulting, a nonprofit consulting practice dedicated to helping people help people. With over two decades of experience in volunteer engagement, governance, and program leadership, she partners with organizations to build sustainable, inclusive strategies that strengthen communities. As a Certified Volunteer Administrator, Karin is recognized as a relationship builder and strategic guide who ...

🎧 In this episode of the Trivera Deep Dive, Chip and Nova explore why the real power of AI doesn’t come from clever prompts, but from something deeper: artificial intuition. They break down how critics are misunderstanding AI, why connectors change everything, and how embedding your own judgment and ethics into your assistant turns it from a glorified search engine into a trusted advisor.You’ll learn: ✅ Why generic prompts create generic, “everyone-else” AI output ✅ How connectors transform AI from scavenging the internet to working inside your world ✅ The difference ...

Hire sales before you feel ready. In this episode, Matt Patrick and Shelby Betts pull back the curtain on building a sales team inside an accounting firm: why clients don’t need an accountant to say yes, the simple math to justify the role, and the non-negotiables before you hire.We dig into defining your box, comp plans that are coin-operated and simple, and why you should never throttle sales when capacity gets tight. We also get tactical: marketing should feed 30–50 percent at best, hunters must build pipeline, the must-have tech stack, and the weekly cadence that drives first-time ...

A few years ago, I was on a desperate search for a dining table. My favorite from my old place was a gorgeous, single-piece antique that mathematically wouldn’t fit in my new home. I loved that table, and losing it felt like losing a member of the family. So I started the hunt for a replacement, a piece worthy of its memory. I found a potential candidate at a high-end furniture store: a stunning cherry table. I ran my hand along its smooth, cool surface, picturing it loaded with platters of food, surrounded by the people I love. But then I saw the price tag. It was prohibitively expensive....

本編動画はこちら↓ https://youtu.be/sHrXUVYhVVA 「賢い経営者はもうSEO対策はやらないって本当？」 「web集客って、結局何が正解なんだ…」もしあなたが今、心のどこかでそう感じているなら、この時間は、あなたのための特別な時間になることをお約束します。 なぜなら、今日、私がお伝えするweb集客の本質を理解することで、あなたの集客課題、何から始めれば良いかが、明確になるからです。 「みんなAIで調べるからSEO対策は意味なくなるって...

Pricing your content shouldn't feel like pulling numbers out of thin air. In this episode of Accidentally Influential, Teanna and Kate get into the exact details of how to price your brand partnerships — and finally answer the question we know you're all asking: 👉 "What should I charge for a brand deal?" We're breaking down: Why pricing feels so hard (and how to stop guessing)The industry standard base rate formula for creatorsThe 4R Pricing Framework: Reach, Relevance, Rights, and ROIHow to charge for things like usage rights, exclusivity, deliverables & moreWhy undercharging isn't just ...

The COO of Ripplematch, an emerging careers talent marketplace joins Chris to talk about their new AI Focused profiles. Connect with Brennan on LinkedIn: https://www.linkedin.com/in/brennan-delsing-992a318a/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Full article and links available at: tashcorbin.com/484Are You Working Smarter... Or Just Harder?We’ve all heard the famous saying: work smarter, not harder. But in the online business world, I’ve noticed a growing epidemic where so many people are, in fact, working harder, not smarter—especially when it comes to business strategy.On this episode of the Heart-Centred Business Podcast, let’s get real about what working smarter really means, the spaghetti-at-the-wall analogy that will make it all click, and the one thing that truly turns a strategy from “just more work” into actual, ...

In this episode of Creatives Grab Coffee, Dario Nouri sits down with N’tchidjè Doumbia, founder and creative director of Great Things Studios, a Montreal-based video production company known for its cinematic commercial and corporate work.N’tchidjè shares his journey from music videos to full-scale agency operations, the growing pains of scaling, and how his company maintains creative quality while managing client expectations and large-scale productions. The conversation digs into leadership, team culture, and how the best studios evolve from purely creative shops into strategic, ...

In this episode of the Mission Control Podcast, Mike sits down with Larry Landwher, owner of Grand View Roofing & Exteriors in New Jersey. Larry shares his journey from working long hours as a subcontractor to running a growing roofing and exteriors company — and the mental toll that came with it. They dive into what it takes to transition from sub-work to full ownership, how to stay clear-headed when business feels like you're being waterboarded, and why vulnerability and networking can change everything. Larry opens up about the fear that almost ended it all, the systems that saved him, ...

In this episode, Josh breaks down our exact Meta Ad campaign structures, what to expect, how to budget, and how to create the right ads–as well as some additional considerations. If you'd like to get access to our BFCM Meta Ads Kit, click here. (Ad setting cheat sheets, when to scale/kill things, our brand's BFCM ad/email examples, and our BFCM Live Tracker.)-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation ...

Today we continue with part 14 of our mini series inside of the Marketing Podcast Party! Inside this mini series, Pedro Superti and I uncover the step-by-step methodology for creating wildly successful marketing campaigns that break through the noise! This series of pure marketing gold is called "Ideas That Influence." And this week we’ll continue with Part 14 that teaches you 3 bonus tips for amazing marketing messages that break through the noise. Enjoy! Grab your free + shipping copy of my new book PLUS box experience here:https://www.bigideasbox.comGrab your free + shipping copy of...

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On le constate chaque jour : sans récits forts, capables d'embarquer toutes les parties prenantes dans la transformation, les démarches RSE ou de marque engagée perdent de leur impact. Les récits sont des leviers stratégiques pour révéler l’ambition et donner du sens à l’action. En partageant une vision commune, ils sont le catalyseur de l’adhésion des équipes et les facilitateurs de la coopération, essentielle à la mise en œuvre.Dans cet atelier, nous explorerons ensemble, autour d’exemples concrets, comment construire des récits justes et mobilisateurs pour accélérer ...

Souvent perçus comme éloignés, les services Communication et RSE ont pourtant un objectif commun : porter des messages crédibles et impactants, qui reflètent les engagements de l’entreprise.Lors de cette table ronde, des responsables Com’ et RSE partageront leurs expériences, les obstacles qu’ils ont rencontrés et les bonnes pratiques qui ont permis de dépasser leurs différences. Ils montreront comment aligner leurs visions et travailler ensemble de manière efficace, pour créer une communication cohérente et inspirante.Vous repartirez avec des clés concrètes pour ...

Τι γίνεται όταν ένα fashion κατάστημα που μεγάλωσε μέσα σε οικογενειακή επιχείρηση πρέπει να λειτουργεί πλέον και ως e-shop;Ποια είναι η πραγματική καθημερινότητα – όχι η “Instagramική”;Και πόσο αλλάζει ο ρόλος, η δουλειά και η ψυχολογία όταν ξαφνικά πρέπει να συνδυάζεις φυσικό retail, social media, αποστολές, νούμερα και εξυπηρέτηση πελατών… ...

In this episode of the Brand Up Podcast, we break down the real mechanics behind local marketing — the stuff that actually moves the needle when you’re building a service-based business.We get into why Groupon brings price-shoppers, why Google Maps ads are the easiest entry point, and how $10/day can turn into a year of recurring revenue if you understand your ideal client and stick to a long-term plan.You’ll hear why most owners fail at ads (hint: they quit after one bad day), how to build a referral engine without killing your margins, and why knowing your customer’s age, job, and ...