Courageous Marketing
The B2B Marketer's Playbook for Career Success
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Obtén 3 meses por US$0.99 al mes
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Courageous Marketing
Compra ahora por $14.95
-
Narrado por:
-
Udi Ledergor
-
De:
-
Udi Ledergor
**#1 Bestseller in Marketing & Sales**
Take the Boring Out of B2B Marketing
Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor’s journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you’ll learn how to:
- Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is.
- Create content marketing so good that people are willing to pay for it.
- Successfully build a new product category (but only if you really need to).
If you want to intentionally advance your marketing career, build a highly effective team, and impactfully collaborate with your peers, you’re in the right place.
“This book offers a smart, compelling argument for boldness in B2B marketing. Udi Ledergor lays out a clear, practical approach to standing out in a crowded field—without gimmicks or empty hype.”
—DANIEL H. PINK, #1 New York Times bestselling author of To Sell Is Human
“This book contains a blindingly different and important recommendation for marketers: Don’t stay clear of all risky situations. Rather, cultivate them selectively, armed with a well-resourced plan to channel them into major successes. Best of all, it tells us exactly how to develop such transformative plans.”
—ROBERT CIALDINI, New York Times bestselling author of Influence and Pre-Suasion
“Great marketing stands out and sparks action. Courageous Marketing uncovers how winning startups build bold brands, ignite conversations with thought-provoking content, and transform customers into raving fans.”
—NIR EYAL, bestselling author of Hooked and Indistractable
Las personas que vieron esto también vieron:
Inspiring and practical read which is a very hard mix to nail
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.