Showing results by publisher "Innovative Thinking, L.L.C." in Business & Careers
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The Ultimate Sales Funnel
- Understanding the Mindset of Your Customer
- By: Lon Safko
- Narrated by: Pete Beretta
- Length: 41 mins
- Unabridged
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I have been studying sales, marketing, and the "sales funnel" for more than 30 years. There have been many iterations of the funnel over the past three decades. This has made it easier for myself and many others in business. Helping us to understand the mind set and activities necessary to convert people to prospects then prospects to customers.
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Great work on discussion Funnels
- By Amazon Customer on 02-26-20
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The Ultimate Sales Funnel
- Understanding the Mindset of Your Customer
- Narrated by: Pete Beretta
- Length: 41 mins
- Release date: 09-27-16
- Language: English
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The Artificial Intelligence Chatbot
- Unexpected Positive Consequences
- By: Lon Safko
- Narrated by: Robert Grothe
- Length: 50 mins
- Unabridged
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Can you tell the difference between chatting with a human or chatting with a robot? I will bet you can’t. Artificial intelligence chatbots have surpassed the Turing Test and are interfacing with us everyday. Let me show you how an AI chatbot will encourage your customers to tell you how to sell to them, and increase your revenue up to 30 percent!
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The Artificial Intelligence Chatbot
- Unexpected Positive Consequences
- Narrated by: Robert Grothe
- Length: 50 mins
- Release date: 08-30-19
- Language: English
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Value Based Marketing
- How People Decide to Buy
- By: Lon Safko
- Narrated by: Pete Beretta
- Length: 23 mins
- Unabridged
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In marketing, one brand is always trying to outwit, out-advertise, and outspend its competitors, often costing millions of dollars to build their brand equity or brand value. It’s because the better we recognize a brand, the better we relate to that brand, the higher the value that brand has in our minds, and the safer we feel purchasing that brand. The higher the brand value in the minds of the consumers, the more those prospects will purchase that brand, generating greater revenues for that brand company. Brand value is in the mind of the customer.
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Value Based Marketing
- How People Decide to Buy
- Narrated by: Pete Beretta
- Length: 23 mins
- Release date: 09-11-19
- Language: English
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Generational Marketing
- Communication Has Dramatically Changed
- By: Lon Safko
- Narrated by: Robert Grothe
- Length: 35 mins
- Unabridged
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The days of being excited and celebrating “social media” has run its course. Over the past decade plus, social media came into its own as the leading way to communicate for sales, customers service, transactional, spam, and for personal connection. Over the past three years, social media has become less and less effective as a communication tool. Using digital tools today has become much more complicated than ever before. Just having a Facebook page, a profile on LinkedIn, or sending out a few tweets no longer cuts it.
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Generational Marketing
- Communication Has Dramatically Changed
- Narrated by: Robert Grothe
- Length: 35 mins
- Release date: 08-27-19
- Language: English
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R.O.I. R.I.P.
- Is Marketing ROI Dead Forever?
- By: Lon Safko
- Narrated by: Pete Beretta
- Length: 28 mins
- Unabridged
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Are you wondering where your marketing ROI is? Trying to understand why all of the money you invested into traditional marketing isn’t showing you a return on investment? Why all of the time and effort you put into social media marketing doesn’t seem to be paying off? It’s because social media and digital marketing has fractured all media forever.
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R.O.I. R.I.P.
- Is Marketing ROI Dead Forever?
- Narrated by: Pete Beretta
- Length: 28 mins
- Release date: 11-14-19
- Language: English
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Fusion: 2020 Marketing
- Everything You Need to Know
- By: Lon Safko
- Narrated by: Pete Beretta
- Length: 27 mins
- Unabridged
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I discovered fusion marketing as a result of constantly being asked in interviews, “So, what comes after social media?” I would think to myself, “Social media has change the way the world markets, sells, and communicates forever. And, it has caused us to change at speeds we have never seen before with technology”, and you want to know what’s next? I decided to take that question on as a personal challenge.
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Fusion: 2020 Marketing
- Everything You Need to Know
- Narrated by: Pete Beretta
- Length: 27 mins
- Release date: 09-18-19
- Language: English
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The First Spam
- The Email, Not the Meat
- By: Lon Safko
- Narrated by: Pete Beretta
- Length: 34 mins
- Unabridged
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This three-part audiobook is about everything you will ever want to know about spam. In Part I, I look at all of the different kinds of "unsolicited commercial messages" and how our tolerances for each vastly differs from total acceptance to $50,000 fines for the same type of message. In Part II, Gary Thuerk, the Father of Email, tells his story how the world's first spam email message was sent. Part III of the audiobook delivers the actual email message itself, the very first spam message. And there's even a section in here that will explain how spam became know as...spam!
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The First Spam
- The Email, Not the Meat
- Narrated by: Pete Beretta
- Length: 34 mins
- Release date: 08-31-19
- Language: English
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7.5 Secrets to a Successful Blog
- By: Lon Safko, Gary Witt
- Narrated by: Berkeley Pickell
- Length: 2 hrs and 2 mins
- Unabridged
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You write your blog, upload it with hope, and nothing - a few dozen people view it! What a waste of your time and creativity. How did you fail? This audio will reveal new proven ways you can get more readers, not just for your blogs but for your emails, brochures, advertisements, and other marketing materials as well.
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7.5 Secrets to a Successful Blog
- Narrated by: Berkeley Pickell
- Length: 2 hrs and 2 mins
- Release date: 08-09-16
- Language: English
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