Mostrando resultados por Editor "Macmillan Audio" en Empresas y Profesiones

Six Billion Shoppers takes listeners on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for Western brands.

In How to Win in a Winner-Take-All World, Neil Irwin, senior economic correspondent at the New York Times, delivers the essential guide to being successful in today’s economy when the very notion of the “job” is shifting and the corporate landscape has become dominated by global firms. He shows that the route to success lies in cultivating the ability to bring multiple specialties together - to become a “glue person” who can ensure people with radically different technical skills work together effectively.

A scathing, sardonic exploration of Silicon Valley tech culture, laying bare the greed, hubris, and retrograde politics of an industry that aspires to radically transform society for its own benefit. This enlightening audiobook is a must-listen for anyone interested or involved in the tech industry. At the height of the start-up boom, journalist Corey Pein set out for Silicon Valley with little more than a smartphone and his wits. His goal: to learn how such an overhyped industry could possibly sustain itself as long as it has.

Whether you're one of the 47 million Americans who dreams of running your own small business or you're already the owner of one of the 25 million small businesses in the United States, Jeffrey Fox is the man who can help you get to the top. Using his own experience as an extremely successful entrepeneur, Fox offers his blueprint for success.

In Grammar Girl's Quick and Dirty Tips to Clean Up Your Writing, Mignon Fogarty, the woman behind the popular Grammar Girl podcast, tackles some of the most common mistakes people make while communicating. From "lay vs. lie" and "affect vs. effect" to split infinitives and run-on sentences, the Grammar Girl offers clear explanations and effective memory tricks to help listeners write (or say) it right.

Jeffrey Fox, the author of such business best-sellers as How to Become CEO, is unsurpassed when it comes to empowering readers to gain the edge on the competition. But before you can run the company, you have to get your foot in the door, and in How to Land Your Dream Job, Fox shows how to do exactly that, with invaluable, and often counterintuitive, advice.

We all need to speak, write, and communicate more effectively. Dave Bartlett shares his decades of experience as a strategic communications consultant in an accessible, easy to apply guide to help anybody--students, business people, public speakers, or politicans--improve their speaking and presenting skills.

Thirty years ago, Roger Fisher and Bill Ury wrote the groundbreaking book Getting to Yes. It established the mutual gains approach to negotiation, or what the popular media likes to call "win-win negotiation". But there are few, if any, negotiating situations in which everyone can get everything they want. In reality, most people want to win at win-win negotiation. And the way to win is to come up with a proposed agreement that is "good" for the other side and "great" for you.

Many business audiobooks fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground.

Recounting the pivotal moments that helped launch Ruth Zukerman as the breakout star of the boutique fitness world, Riding High is a reminder that the greatest success stories often start in the unlikeliest of places.

The story of how Victoria’s Secret skyrocketed from a tiny chain of boutiques to a retail juggernaut with more than $8 billion in annual sales at its peak—all while defining an impossible beauty standard for generations of American women—before the brand’s tight grip on the industry finally slipped.

George Washington: general, statesman...businessman? Most people don't know that Washington was the country's first true entrepreneur, responsible for innovations in several industries. In George Washington, Entrepreneur, John Berlau presents a fresh, surprising take on our forefather's business pursuits. History has depicted Washington as a gifted general and political pragmatist, not an intellectual heavyweight. But he was a serious inventor and inveterate tinkerer and just as intelligent as Jefferson or Franklin.

Jon Kabat-Zinn, is renowned for his work as a scientist, writer, and teacher bringing mindfulness into everyday life. He has dedicated his career to the fields of mind/body medicine, integrative medicine, and self-healing. Here, in this groundbreaking audiobook, Jon Kabat-Zinn and Daniel Goleman explore ways in which mindfulness can be applied by a variety of institutions and businesses to make better leaders and improve the quality of the workplace.

Ecological Intelligence argues that "green" labels and recycling programs may do more harm than good by feeding a vital lie, lulling us into the illusion that we are doing enough already while ignoring the adverse impact of the far vaster proportion of what we buy and do. The book brings a psychologist's insights into the world of commerce, arguing for radical transparency—tracking every substantial impact over the life cycle of an item, from manufacture to daily use, to disposal.

In Quick and Nimble, Adam Bryant draws on interviews with more than 200 CEOs to offer business leaders the wisdom and guidance to move an organization faster, to be quick and nimble, and to rekindle the whatever-it-takes collective spark of a start-up, all with the goal of innovating and thriving in a relentlessly challenging global economy. By analyzing the lessons that these leaders have shared in his regular "Corner Office" feature in The New York Times, Bryant has identified the biggest drivers of corporate culture, bringing them to life with real-world examples that reflect this hard-earned wisdom.

Peter Drucker is back with fresh thoughts, insights, and knowledge about the ever-changing business society around us and the ever-expanding management roles required of us all - chiefs, executives, managers, and knowledge workers alike.

What does it take to reach the top in business and to inspire others? Adam Bryant of The New York Times decided to answer this and other questions by sitting down with more than seventy CEOs and asking them how they do their jobs and the most important lessons they learned as they rose through the ranks. Over the course of extraordinary interviews, they shared memorable stories and eye-opening insights.

Many Americans view Wall Street as a bastion of greed and corruption - a place that attracts people who don't deserve the money they make but are willing to break the law to get more of it. Yet for all their mistrust, many of these same Americans believe that Wall Street is essential for our economy to function. How do we fix it? Send in the marines.

Negotiating is an art. It's complicated. To become an exceptional negotiator traditionally requires years of experience in negotiations. But that doesn't mean that most people can't quickly and easily learn proven negotiating skill and techniques if someone shows them what to do. This book does exactly that. Never Lose Again reveals a simple but remarkably effective set of fifty questions that anyone can immediately use to become far better negotiators.

Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds, but our hearts: They win our trust. You can learn to impress and persuade people by following Bert Decker's program in You've Got to Be Believed to Be Heard.