Mostrando resultados por "Don Norman" en Todas las categorías

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

El diseño no tiene por qué ser complicado, por eso esta guía de diseño centrado en el ser humano muestra que la usabilidad es tan importante como la estética. Incluso los más inteligentes pueden sentirse ineptos al no saber qué interruptor de la luz o del horno hay que encender, o si hay que empujar, tirar o deslizar una puerta. La culpa, argumenta este ingenioso —incluso liberador— libro, no la tenemos nosotros, sino el diseño de productos que ignora las necesidades de los usuarios y los principios de la psicología cognitiva.

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.

Quinn Alexander has committed an unthinkable crime. To avoid spending her life in prison, Quinn makes a run for it. She leaves behind her home, her job, and her family. She grabs her passport and heads for the northern border before the police can discover what she's done. But when an unexpected snowstorm forces her off the road, Quinn must take refuge at the broken-down, isolated Baxter Motel. The handsome and kindly owner, Nick Baxter, is only too happy to offer her a cheap room for the night. Unfortunately, the Baxter Motel isn't the quiet safe haven it seemed to be.

Here is a prophetic parable you will read again and again. The winds of God are blowing, drawing you to His life within the veil of the most holy place. There you begin to see as you experience a depth of relationship your heart has yearned for. This book is a living, dynamic experience with God!

Celebrate Christmas along with radio's greatest performers, characters and programs. These timeless holiday classics include moving and mirthful comedies, wholesome dramas, and adventurous missions of mercy. May these 21 digitally restored and remastered tales of nostalgia and nativity bring you cheer and become a part of your own Christmas traditions.

The classic samurai novel about the real exploits of the most famous swordsman. Miyamoto Musashi becomes a reluctant hero to a host of people whose lives he has touched and by whom he has been touched. Inevitably, he has to pit his skill against the naked blade of his greatest rival.

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!

In The Four Agreements, don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, the The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love.

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how - and why - some products satisfy customers while others only frustrate them.

An astonishing new science called neuroplasticity is overthrowing the centuries-old notion that the human brain is immutable. Psychiatrist and psychoanalyst, Norman Doidge, MD, traveled the country to meet both the brilliant scientists championing neuroplasticity and the people whose lives they've transformed - people whose mental limitations or brain damage were seen as unalterable.

What does everyone in the modern world need to know? Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research. Humorous, surprising, and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.

In a saga reminiscent of Game of Thrones and The Last Kingdom, Battle for the Island Kingdom reveals the life-and-death struggle for power which changed the course of history. The six decades leading up to 1066 were defined by bloody wars and intrigues, in which three peoples vied for supremacy over the island kingdom. In this epic retelling, Don Hollway (The Last Viking) recounts the clashes of Vikings, Anglo-Saxons and Normans, their warlords and their conniving queens.

Norman, the doorman of a mouse hole in an Art Museum, uses his own art talent and finds a way to see the art treasures in the galleries upstairs. He is surprised when his sculpture captures first prize in a contest.

Discover the truth he wants you to know! The man in your life is keeping secrets. They’re so deep inside he barely knows they're there, much less how to talk to you about them. Yet he genuinely wants you to "get" him - to understand his inner life, his fears, his needs... In her landmark best seller For Women Only, Shaunti Feldhahn reveals what every woman - single or married - needs to know.

Danny Ryan is rich. Beyond his wildest dreams rich. The former dock worker, Irish mob soldier and fugitive from the law is now a respected businessman – a Las Vegas casino mogul and billionaire silent partner in a group that owns two lavish hotels. Finally, Danny has it all: a beautiful house, a child he adores, a woman he might even fall in love with.

The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....

We are not positive because life is easy. We are positive because life can be hard. As a leader, you will face numerous obstacles, negativity, and tests. There will be times when it seems as if everything in the world is conspiring against you and your vision seems more like a fantasy than a reality. That's why positive leadership is essential! Positive leadership is not about fake positivity. It is the real stuff that makes great leaders great.