Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands.

The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov.

Hit PLAY to hear:

• Why you need to focus on key initiatives
• The importance of diversifying your paid traffic strategies
• Optimising tech stack as a key part of a brand’s strategy
• Creating high-quality and authentic content
• How AB testing helps in decision-making

Key timestamps to dive straight in:

[04:44] Different businesses require unique strategies for success.

[08:22] Tech landscape has changed in the last decade.

[10:38] Optimize tech strategy, understand market to succeed.

[13:37] Varied strategies needed for diverse paid ad platforms.

[16:41] Knowing when to stop, learn, and test.

[18:44] Don’t try and do everything at once.

[20:06] Listen to Marianne’s Top Tips!

Full episode notes here: https://ecmp.info/495

Contact SHOPLINE >>> https://ecmp.info/shopline

Be part of Episode 500 >>> https://ecmp.info/500

Be part of our episode 500 celebrations... https://ecmp.info/500

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002.

Hit PLAY to hear:

• Why you should prioritize your category pages
• How to do on-page optimization
• Why it’s no longer about backlinks
• The different SEO strategies for high and low SKU count businesses

Key timestamps to dive straight in:

[04:11] Customers' desire critical for SEO and marketing.

[08:57] Analysis reveals 60% organic revenue from Shopify.

[11:18] Rule of thumb for collection pages.

[12:25] Macaroni analyzes Shopify tags to optimize categories.

[14:23] Listen to Sam’s Top Tips!

Full episode notes here: https://ecmp.info/494

Contact SHOPLINE >>> https://ecmp.info/shopline

Be part of Episode 500 >>> https://ecmp.info/500

Be part of our episode 500 celebrations... https://ecmp.info/500

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Will Martin is co-founder and financial director at Littledart Fulfilment, a 3PL providing bespoke eCommerce fulfilment that’s as unique as your business.

Hit PLAY to hear:

• The role of personalization in fulfilment
• How efficient systems and tech help in fulfilment operations
• Why having a motivated team pays off
• The importance of early and accurate forecasting
• Balancing cost and quality in fulfilment

Key timestamps to dive straight in:

[06:33] Fulfilment helps in brand loyalty and customer retention.

[09:34] Balancing cost and team importance in fulfillment.

[11:13] Models based on time and space, great working environment for the team.

[14:34] Managing peak seasons.

[16:38] Early planning, be realistic, aim high. Avoid stress.

[18:21] Will’s Top Tips!

Full episode notes here: https://ecmp.info/493

Contact SHOPLINE >>> https://ecmp.info/shopline

Be part of Episode 500 >>> https://ecmp.info/500

Be part of our episode 500 celebrations... https://ecmp.info/500

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time.

They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford.

Hit PLAY to hear:

• Shifting from charity work to eCommerce
• The challenges of making products ethically
• Sustainability as the foundation of the business
• Scaling the business and how this affects building the team
• How personalization makes for better customer service

Key timestamps to dive straight in:

[03:29] Life-changing pivot driven by underwear necessity discovery.

[10:03] Creating a strategic fashion business with inclusivity.

[13:05] Advantage in sustainability without greenwashing or retrofitting.

[15:15] Anticipating future trends with unique selling proposition.

[20:55] Transitioning from freelancing to employing full-time staff.

[24:01] Managing business operations and customer relationships efficiently.

[25:38] Sarah’s Top Tips!

Full episode notes here: https://ecmp.info/492

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

Be part of our episode 500 celebrations... https://ecmp.info/500

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

A quick update from Chloe on what’s happening for episode 500, AND you can be involved.

Get involved >> https://ecmp.info/500

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses.

She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury and nutrition including Cult Beauty, Look Fantastic and Coggles–the luxury fashion brand that Natalia has most recently been focused on growing.

Hit PLAY to hear:

• The importance of data in any business
• Why there should be a balance between customer acquisition and retention
• How influencer and loyalty programs work hand-in-hand
• The challenges that come with working in silos
• Why there’s a need for continuous testing, learning, and adaptation

Key timestamps to dive straight in:

[05:40] Coggles: Luxury boutique supporting up-and-coming brands.

[08:54] Understanding and defining your customer is crucial.

[12:22] Focus on quick wins, prioritize projects efficiently.

[16:05] Loyalty programs to retain customers can boost sustained growth.

[17:58] Influencer loyalty drives successful business growth.

[22;29] Test and learn, and stay on top of trends.

[23:50] Natalia’s Top Tips!

Full episode notes here: https://ecmp.info/491

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

Be part of our episode 500 celebrations... https://ecmp.info/500

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5million annually.

Hit PLAY to hear:

• Plus by Design’s focus on plus-size fashion
• How product quality and fit are key factors in the industry
• Danielle’s strategy for reaching more customers through wholesale
• What online retailers can do to enhance customer experience
• Building and leveraging customer loyalty

Key timestamps to dive straight in:

[05:28] Vikki Vi brand - classic, loyal, professional, customer.

[08:47] Customers value choice, but struggle with availability.

[11:29] Scaling up clothing sizes requires thoughtful fit.

[16:34] Maximizing customer loyalty through various strategies discussed.

[17:14] Taking loyalty for granted, embracing VIP program.

[19:31] Danielle’s Top Tips!

Full episode notes here: https://ecmp.info/490

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

Be part of our episode 500 celebrations... https://ecmp.info/500

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024.

Hit PLAY to hear:

• The importance of CRM in eCommerce
• How to start building your CRM strategy
• Going about doing a CRM audit
• Why negotiation is an crucial CRM skill
• The role of the team and leadership in CRM

Key timestamps to dive straight in:

[03:32] Nicky’s eCommerce journey.

[07:36] Cost per acquisition is going up; focus on retaining existing customers.

[09:05] Get into SMS and get your strategy right.

[14:03] Assess strategy, reporting, team, tech, and delivery.

[16:13] Optimising supplier relationships to maximize budget efficiency.

[19:20] Team collaboration and involvement in decision-making crucial.

[20:52] Nicky’s Top Tips!

Full episode notes here: https://ecmp.info/489

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

Be part of our episode 500 celebrations... https://ecmp.info/500

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor