Being surrounded by some amazing speakers and panellists last week in Orange County at the Ultimate Product Party I wanted to share some takeaways.
The takeaways cover various topics such as selling the problem you solve, adding storytelling elements to your business, exploring TikTok Shop, utilizing AI, understanding your value, optimizing your website's product page, saving time with phone widgets and tech shortcuts, balancing customer attraction and retention, adding customer experience to your business, and implementing tests in the hiring process.

These are just a few of pieces of valuable information I gained from attending as speaking at the event.

I can't wait to have some more guests on the podcast to discuss some of these topics in greater detail.

Takeaways

• Sell the problem you solve, not the product you have.
• Add storytelling elements to your business.
• Explore TikTok Shop as a potential marketing platform.
• Utilize AI to streamline processes and save time.
• Understand your value and confidently communicate it.
• Optimize your website's product page with multiple photos and reviews.
• Save time with phone widgets and tech shortcuts.
• Balance customer attraction and retention efforts.
• Add a customer experience element to your business.
• Implement tests in the hiring process to find A players.

I'm Mel Robbins! from @thelotco

Register for my FREE webinar here https://www.thelotco.com/training

And if you want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years in Retail and Wholesale Sales and Marketing.

Grab my 8 step checklist on building a profitable product business.

Have you ever wanted to start a product business?

But you aren’t sure you’re ready for the business risks or potential copycats?

In this episode, I bring on Nareen Holloway to discuss her journey of creating Marmoset Found.

Nareen has experienced it all - From marketing to stock to work/life balance to copycats.

Tune into this episode to hear us discuss the following:

00:53 Who is Nareen Holloway and what is Marmoset Found?

06:38 Taking risks with your business

08:09 Managing stock and stockists

11:32 Using imagery for product businesses

13:40 Marmoset Found’s team members

16:16 Using photoshoots for marketing

20:13 What is the hardest part of business for Nareen?

25:34 Would Nareen do anything differently with her business?

30:50 Dealing with copycats

33:29 Where does Nareen get her inspiration from?

35:07 What advice does Nareen have for anyone starting out?

37:05 Why wholesale and how can you support wholesalers?

Connect with Marmoset Found on Instagram.

Shop all things homeware at the Marmoset Found website.

I'm Mel Robbins! from @thelotco

Register for my FREE webinar here https://www.thelotco.com/training

And if you want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years in Retail and Wholesale Sales and Marketing.

Grab my 8 step checklist on building a profitable product business.

What would you do if your factory closed down overnight? How would you cope?

Megan from Second Scout is a guest on the podcast today and generously shares her journey and some of the ups and downs of having a product-based business.

Last year, Megan went through a major down and we discuss how she was able to come back from it better than ever.

If you ever start a product business, a good rule of thumb is to always be prepared. You never know when a stockist is going to pull away, a factory will shut down, or the market will shift.

Listen to this week's episode to learn all about Megan and how she has created a product for kids that actually helps out adults too!

We discuss the following:

01:06 What is Second Scout?

12:09 Second Scout’s supply chain issues

19:57 Balance with retail and wholesale

22:49 Advice for anyone starting out

27:54 Megan’s experience with marketing

35:44 What new products are coming to Second Scout?

Shop all things Second Scout here.

Follow Second Scout on Instagram here.

I'm Mel Robbins! from @thelotco

Register for my FREE webinar here https://www.thelotco.com/training

And if you want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years in Retail and Wholesale Sales and Marketing.

Grab my 8 step checklist on building a profitable product business.