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You’ve landed your dream retailer. Your products are on the shelf. Now what?
Most brands think their job is done once they’ve been stocked, but that’s just the beginning. In this episode, I break down the three stages of post-delivery success that turn a one-off wholesale order into consistent reorders (and loyal retail partners who sell your products for you).

You’ll Learn:
✨ Why getting stocked is just the start line, not the finish line
✨ How to support your retailers with marketing assets, education, and storytelling tools
✨ Simple ways to drive foot traffic and visibility for your stockists (without hurting your own online sales)
✨ How to build lasting relationships with buyers and retail staff that lead to repeat orders
✨ Why scarcity thinking is holding your brand back and how abundance thinking grows both sides

Mentioned in this Episode:

• Transform Your Wholesale Program: Learn how to get stocked (and stay stocked!) → thelotco.com.au/wholesale
  
  
• Free Wholesale Guide: Download your free copy →here https://thelotco.myflodesk.com/wholesaletips
  
  
• Book Mentioned: Unreasonable Hospitality by Will Guidara

Roadmap to Profit Program waitlist is here.

Join my Product Business Growth Club here.

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Welcome back to thelotco Business Podcast, I’m Melissa Robbins, your product-based business coach, retail strategist, and founder of thelotco.

After 25 years in the industry, I’ve seen behind the scenes of hundreds of brands and retailers and here’s what I know for sure: if your sales aren’t where you want them to be, it’s not your product.

Last week, we talked about why your product probably isn’t the problem when sales feel slow.
This week, we’re talking about the fix.

Because if you’re showing up online, posting Reels, and doing “all the right things,” but your sales still feel unpredictable it’s not because you’re bad at business. It’s because you’re relying on the wrong system.

In this episode, I dive into:

• Why Instagram is amazing for attention, but terrible for consistent sales
• The difference between visibility and conversion
• Why email marketing is your secret weapon for predictable profit
• How to set up simple systems that sell for you (even while you sleep)

I’ll also share stories from real founders who went from slow weeks to steady sales — all by turning email into their most profitable channel.

And I share real client stories of what changed when they shifted from posting more to building smarter systems.

If you’re ready to stop relying on algorithms and start building consistent, reliable sales this episode is your next step.

🎧 Tune in now and grab your freebie: 15 Ways to Drive Traffic to Your Website
.
And if you’re ready to make email your most profitable sales channel, join me for the Nail Your Email Marketing Live Series — we start Wednesday, November 5th! Details at thelotco.com.au/nailyouremail

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

If you’ve ever said, “My product is so good… why isn’t it selling?” then this episode is for you.

I’ve been getting message after message about this one since I sent an email earlier in the week, so I knew I had to dive deeper on the podcast.

The thing is, having a great product isn’t enough anymore. You need attention, anticipation, and action to turn your product into consistent sales.

In this episode, I’m breaking down:

• Why your amazing product isn’t selling (and what to do about it)
• The Product Attachment Loop that keeps founders stuck
• How to shift your mindset from “selling is pushy” to “selling is helping”
• What “building anticipation” actually looks like before a new launch
• Why showing up across multiple platforms matters more than ever
• And how clarity, confidence, and consistency create conversions

Whether you’re a maker, brand founder, or retailer, this episode will help you step out from behind the scenes, sell unapologetically, and start marketing your product like a pro.

Because your business needs more than a beautiful product, it needs visibility, storytelling, and you showing up again and again until people finally get how brilliant your offer is.

What You’ll Learn:

✨ How to stop perfecting and start promoting
✨ How to sell without feeling salesy or pushy
✨ How to build anticipation and momentum before your next launch
✨ How to multiply your reach by showing up in more than one place
✨ Why visibility builds trust and trust builds sales

Mentioned in this episode:

• Get More Sales
  — my special bundle to help you show up in more ways and sell with confidence
• The Product Business Growth Club
  — my membership for ongoing support, ideas, and accountability
• DM me “sales” on Instagram @thelotco
  to get my free Sales Clarity Prompts

Take Action:

After you listen, screenshot this episode and tag me @thelotco

Tell me — what’s one way you’re going to show up and sell differently this week?

Let’s make your next product drop your most profitable o

Support the show

I'm Mel Robbins! from @thelotco
Grab my free training:
Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media

From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.