How do you build an authentic brand and connect with others without losing yourself?

Jen sits down with radio host and author Helen Farmer to discuss crafting the perfect brand voice while staying true to who you are. Helen shares her experience developing a public presence through social media and building her career around being present and relatable.

• Why she wrote her first book as a children’s book, and how it’s meant to support working mums with those tough conversations
• Maintaining work-life balance and being honest with her community when it’s not always perfect
• Helen's process for developing an authentic brand voice for different platforms
• What it’s like to write a book, and top tips for other aspiring authors who are planning to write their own
• What businesses need to consider when working with influencers to maximise their reach

Helen’s book aims to simplify how working mothers discuss their careers with children by demystifying what they do for a living. Helen also touches on potential breakthroughs around normalising discussions of whole personhood at work and redefining success beyond traditional definitions that no longer resonate. Her work highlights the potential to shape a more equitable future through authentic leadership.

• Working mothers overcame guilt by demystifying careers through storytelling, helping children understand their contributions beyond traditional gender roles

Helen Farmer is BBC-trained broadcast journalist, juggling a career in broadcasting and writing with her main role as mum to her two daughters. She has worked in publishing and radio in Dubai for 17 years, known for her honest take on living, working and parenting, through her social media platform @_helenfarmer_, and on her show on Dubai Eye 103.08, Afternoons with Helen Farmer.

• Connect with Helen on LinkedIn at https://www.linkedin.com/in/helen-farmer-6a5b9830
• Connect with Helen on Instagram at https://www.instagram.com/_helenfarmer
• Connect with Helen on Facebook at https://www.facebook.com/themothershipdxb

Order Helen's book at https://www.helenfarmerbooks.com/

Jen interviews entrepreneur Janine Sudbury about her journey building multiple successful businesses in New Zealand over 25 years. Janine shares how she overcame self-doubt to pursue opportunities, and discusses her unique leadership program that uses horses to teach communication and relationship-building skills.

Episode Highlights:

• How Janine built a career in radio within a year of moving to NZ from opportunities not available in the UK
• Janine's horse whispering leadership program that teaches balance of warmth and strength through equine exercises
• Stories of women transforming careers by losing fear and niceness through Janine's program
• Business lessons like following the money and importance of deadlines
• Janine's experience overcoming a tutor's doubt to pursue a dream opportunity in Washington DC

About Janine Sudbury

Janine Sudbury is a former BBC and National Radio broadcast journalist and presenter who has created one of the most unique leadership training centres in the country. She has a BA in Philosophy and Politics, has worked in Congress in Washington DC and has used these experiences to develop Impact Leadership. Her journalistic career has helped her develop an astuteness in reading people and situations which allow her to swiftly pinpoint how best to motivate and inspire. Janine is also a superb communicator and listener who is empathetic and capable of giving honest, passionate feedback.

• Find out more about Janine at www.impactlead.co.nz
• Connect with Janine on LinkedIn at https://www.linkedin.com/in/janine-sudbury-1173622
• Connect with Janine on Instagram at https://www.instagram.com/sudburynz/ and https://www.instagram.com/impactleadershipnz/
• Connect with Janine on Facebook at https://www.facebook.com/sudburynz and https://www.facebook.com/impactleadershipnz

Episode Links

• Connect with Janine on LinkedIn
• Impact Leadership | Experiential Leadership Programmes

Zoë Chapman's Incredible Entrepreneurial Journey

Join Jen as she interviews Female Fusion member and London-based entrepreneur Zoë Chapman, the inventor of The Whizzer. She talks about how she built her business, inventing a product, finding factories to work with and what it's really like to pitch your product and business on the BBC's Dragon's Den. Watch this space, because Zoë's invention is about to take the world by storm!

Episode Highlights:

• How Zoë came up with the idea The Whizzer while potty training her son on the go
• The challenges of getting startup funding and manufacturing as a high-risk female founder
• Lessons learned from numerous pitching experiences, including her successful Dragon's Den pitch
• Balancing entrepreneurship and motherhood, and overcoming self-doubt
• Strategies for breaking into new markets and getting The Whizzer onto store shelves

About Zoë Chapman

By the age of 24, Zoë had already worked her way up in the London Stock Exchange, despite a hidden story of homelessness, years of domestic abuse, and multiple suicide attempts due to her mental health. As the daughter of a musician turned small business owner, she only had the experience of struggling to make a career out of your passion. Yet, after inventing the world’s smallest toilet while potty training her son and providing end-of-life care for her father, years later, in the midst of a global pandemic and unfunded, she decided to give entrepreneurship a go and bring her invention to market.

• Find out more about The Whizzer & Kiddiwhizz: www.Kiddiwhizz.com
• Connect with Zoë on Facebook: https://www.facebook.com/kiddiwhizz/
• Connect with Zoë on LinkedIn: https://www.linkedin.com/in/zoe-a-chapman
• Connect with Zoë on Instagram: https://www.instagram.com/kiddiwhizz

Connect with us:

Instagram: https://www.instagram.com/femalefusionnetwork

Facebook: https://www.facebook.com/FemaleFusionNetwork

YouTube: https://www.youtube.com/femalefusion

Twitter: https://www.twitter.com/FemaleFusionNet

LinkedIn: https://www.linkedin.com/company/femalefusionnetwork

Website: https://www.femalefusionnetwork.com/

Jen interviews marketing strategist Nicki Osbaldiston about using LinkedIn effectively for business. Nicki shares tips for thought leadership, personal branding, engaging content, and consistent networking. They discuss cultural differences and the value of female entrepreneur communities.

Episode Highlights:

• Use professional photos and share your vision, values and expertise for personal branding
• Comment meaningfully on others' LinkedIn posts to build your reputation
• Tailor your LinkedIn content and messaging for your target audience
• Engage daily with insightful comments to attract potential clients
• Don't rely on lazy auto-responders - use your own authentic voice

About Nicki Osbaldiston

With a background in Global Marketing and Communications, Nicki has created, promoted and delivered leadership resources across multiple countries for several years, while living internationally and in her home country of NZ.

Her focus now lies in assisting small-medium businesses developing and positioning their ventures effectively for their ideal client audience. With strengths in developing, connecting and strategy, Nicki loves coaching and running workshops on strategy and thought leadership visibility with business owners authentically seeking growth opportunities."

• Find out more about Nicki’s business here: https://www.clientfocusedapproach.com/
• Connect with Nicki on LinkedIn at www.linkedin.com/in/nicki-osbaldiston
• Doors to Female Fusion’s membership open soon! Find out more and join our waitlist at https://www.femalefusionnetwork.com/join

Connect with us:

Instagram: https://www.instagram.com/femalefusionnetwork

Facebook: https://www.facebook.com/FemaleFusionNetwork

YouTube: https://www.youtube.com/femalefusion

Twitter: https://www.twitter.com/FemaleFusionNet

LinkedIn: https://www.linkedin.com/company/femalefusionnetwork

Website: https://www.femalefusionnetwork.com

Jen sits down with Nathalie Haddad, founder of Right Bite, one of the pioneering healthy meal delivery services in Dubai. Nathalie shares her journey from working as a nutritionist to starting her meal planning business 20 years ago. She discusses the challenges of growing a food business, prioritising strategy over demands, building the right team, and her partnership with Ketopia.

Episode Highlights:

• How Nathalie tested her meal planning idea and stayed close to customers' values
• The importance of focusing on economies of scale, quality output and customer loyalty
• Selling assets and later selling her business to allow for rapid growth
• Building a profitable business by filtering feedback and reinventing offerings
• The determination and resilience needed to overcome challenges as an entrepreneur

Nathalie Haddad is the Founder of Right Bite

• Find out more about Right Bite here: https://rightbite.com
• Connect with Right Bite on Facebook at https://www.facebook.com/MyRightBite
• Connect with Right Bite on LinkedIn at https://www.linkedin.com/company/right-bite-nutrition-and-catering-services

Connect with us

Instagram: https://www.instagram.com/femalefusionnetwork

Facebook: https://www.facebook.com/FemaleFusionNetwork

YouTube: https://www.youtube.com/femalefusion

Twitter: https://www.twitter.com/FemaleFusionNet

LinkedIn: https://www.linkedin.com/company/femalefusionnetwork

Website: https://www.femalefusionnetwork.com/

Jen interviews Rawan Baddour, co-founder of Zest Equity, about empowering entrepreneurs and investors in the UAE through innovative tools and infrastructure. They discuss the opportunities and challenges of building a business in the region, overcoming mindset barriers, and empowering teams through diversity.

Episode Highlights:

• How the UAE is attracting global businesses and investors through its regulatory frameworks and talent pool
• The importance of authenticity, impact and community when evaluating investment opportunities
• Strategies for overcoming lack of confidence and embracing support systems as an entrepreneur
• Leveraging technology and empowering diverse teams to continuously innovate
• Prioritising growth into new markets through strategic expansion planning

About Rawan Baddour

Rawan is the co-founder of Zest Equity, building infrastructure to power private market transactions, digitizing processes and offering tools to streamline how stakeholders transact and communicate.

Over 10 years of experience in strategy, restructuring, change management, commercial and investment banking. Previously headed a regulated investment bank, managing the local team, cross-border functions, as well as compliance, risk management and governance practices.

Keen interest in innovation and digitization to enhance transparency, engagement, communication and participation for collective growth."

• Find out more about Rawan here: www.zestequity.com
• Connect with Rawan on LinkedIn at https://www.linkedin.com/in/rawanbaddour/
• Connect with Rawan on Instagram at https://www.instagram.com/zest.equity/

Connect with us

Instagram: https://www.instagram.com/femalefusionnetwork

Facebook: https://www.facebook.com/FemaleFusionNetwork

YouTube: https://www.youtube.com/femalefusion

Twitter: https://www.twitter.com/FemaleFusionNet

LinkedIn: https://www.linkedin.com/company/femalefusionnetwork

Website: https://www.femalefusionnetwork.com/

Jen interviews Natasha Wells, founder of brand consultancy Brand Angel in Auckland, New Zealand. They discuss the importance of branding for all businesses and balancing personal and business brands. Natasha shares her journey in design and how she recognised the need to help businesses connect branding and goals. Jean and Natasha also discuss strategic partnerships and how collaborating with complementary skills can boost business growth.

Episode Highlights:

• Branding is crucial for connecting with customers and differentiating your business
• Map your customer journey to understand their needs and lead the narrative
• Invite customer feedback to build trust and move them to advocacy
• Consider strategic partnerships to fill gaps in supporting your customers
• Collaborate with experts to boost your skills and business growth

About Natasha Wells

With a background in Graphic Design and Communication and infinity with empowering others, my journey into branding was inevitable. With over two decades building brands for clients globally, I bring creativity and expertise to my work as a Brand Angel for growth-focused service businesses. My role is to help build capability and align the brand with business goals, values, and purpose. I draw on my experience as an Agency Director to bridge the gap between marketing and sales functions to ensure businesses in competitive markets establish a strong brand position and powerful connections.

• Find out more about Natasha here: www.thebrandangel.com
• Connect with Natasha on LinkedIn at www.linkedin.com/in/natasha-wells-brand-marketing
• Connect with Natasha on Instagram at https://www.instagram.com/designertashwells/

Connect with us

Instagram: https://www.instagram.com/femalefusionnetwork

Facebook: https://www.facebook.com/FemaleFusionNetwork

YouTube: https://www.youtube.com/femalefusion

Twitter: https://www.twitter.com/FemaleFusionNet

LinkedIn: https://www.linkedin.com/company/femalefusionnetwork

Website: https://www.femalefusionnetwork.com/

Jen sits down with Nicola Taylor, a serial entrepreneur making waves in New Zealand with her fintech companies Taxi + Tax Traders. In this episode, Nicola shares invaluable insights on founding businesses with an equity mission and prioritising culture from the start.

Through her story, Nicola offers a blueprint for prioritising culture from day one. With empathy, tools, and permission-giving, entrepreneurs can build workplaces where diverse humans thrive - and in turn, where innovation and success naturally follow.

Her mission of expanding equity shows how values-aligned scaling can make a profound impact.

About Nicola Taylor

After an award-winning career in law, I co-founded Tax Traders in 2012 and Taxi in 2022. Taxi brings tax-powered working capital to all Kiwi businesses, whilst Tax Traders creates smart tools for accountants to streamline their work and see more clients benefit from the tax pooling framework. At the heart of our work is the belief that the benefits of the tax system should be available to all taxpayers and that truly great businesses are driven by purpose and have people at their heart. We are a certified B Corp, a current Inspiring Places to Work finalist and placed in the Deloitte Fast 50.

• Find out more about Nicola here: www.gotaxi.co.nz and www.taxtraders.co.nz
• Connect with Nicola on LinkedIn at https://www.linkedin.com/in/nicola-taylor-86342615/

Connect with us

Instagram: https://www.instagram.com/femalefusionnetwork

Facebook: https://www.facebook.com/FemaleFusionNetwork

YouTube: https://www.youtube.com/femalefusion

Twitter: https://www.twitter.com/FemaleFusionNet

LinkedIn: https://www.linkedin.com/company/femalefusionnetwork

Website: https://www.femalefusionnetwork.com/